Word-of-Mouth
Reports
Report by Man-Chung Cheung Aug 1, 2018
Influencer Marketing in China
Influencer marketing operates differently in China than in other markets, mainly due to its unique social platforms. For one, influencers are known as key opinion leaders (KOLs), and an ecosystem of incubators and handlers can help turn an ordinary person into a KOL.
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There are 15 charts about 'Word-of-Mouth'
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Places Where US Direct-to-Consumer (D2C) Shoppers vs. Traditional Brand* Shoppers Are Most Likely to Share Their Thoughts About Brands or Products, May 2019 (% of respondents)
What Has Influenced Smartphone Users in Singapore to Make a Purchase In-Store in the Past 60 Days? (% of respondents, May 2019)
Who Affects US Gen Z Purchase Decisions? (% of respondents, Sep 2018)
Which Information Sources Have the Largest Effect on Influencing Luxury Good Purchases According to Luxury Buyers in China? (% of respondents, Jan 2019)
Which Sources Do UK Beauty Shoppers Use to Look for Advice/Info on Beauty/Grooming Products? (% of respondents, by demographic, Feb 2019)
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