Word-of-Mouth
Reports
Report by Man-Chung Cheung Aug 1, 2018
Influencer Marketing in China
Influencer marketing operates differently in China than in other markets, mainly due to its unique social platforms. For one, influencers are known as key opinion leaders (KOLs), and an ecosystem of incubators and handlers can help turn an ordinary person into a KOL.
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There are 19 charts about 'Word-of-Mouth'
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What Sources Have Influenced* the Personal Beauty Routines of Female Internet Users in Mexico, Canada and the US? (% of respondents, May 2019)
What Sources Have Influenced* the Personal Beauty Routines of Female Internet Users in the EU-5? (% of respondents, May 2019)
Who Do US Internet Users Trust for Recommendations When Shopping? (% of respondents, by generation, Feb 2019)
Places Where US Direct-to-Consumer (D2C) Shoppers vs. Traditional Brand* Shoppers Are Most Likely to Share Their Thoughts About Brands or Products, May 2019 (% of respondents)
What Has Influenced Smartphone Users in Singapore to Make a Purchase In-Store in the Past 60 Days? (% of respondents, May 2019)
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