Word-of-Mouth

Reports

Latest Report Ad Spending Marketing Social Media Retail & Ecommerce Industries

Report by Man-Chung Cheung Aug 1, 2018

Influencer Marketing in China

Influencer marketing operates differently in China than in other markets, mainly due to its unique social platforms. For one, influencers are known as key opinion leaders (KOLs), and an ecosystem of incubators and handlers can help turn an ordinary person into a KOL.

View this Report

Measuring Influencer Marketing

A Guide for Marketers

Interviews

Garnering Attention Through Word-of-Mouth

Jonah Berger, a professor of marketing at The Wharton School of the University of Pennsylvania and author, spoke with eMarketer about how word-of-mouth influences consumers online and offline.

Jonah Berger

Marketing Professor

The Wharton School of the University of Pennsylvania

Charts

There are 75 charts about 'Word-of-Mouth'

Consumer BehaviorWord-of-MouthParentsMothersRatings & ReviewsRestaurants & DiningSocial Media MarketingInfluencer MarketingAgeBaby BoomersAdultsGeneration XMillennialsConsumer Attitudes on MarketingSearch MarketingRetailLuxury Goods

Reports

Influencer Marketing in China

More Reports

Measuring Influencer Marketing

Interviews

Garnering Attention Through Word-of-Mouth

Charts

Most Recent Charts

Where Do US Internet Users Look When Seeking New Restaurants? (% of respondents, Sep 2018)

What Has Influenced Internet Users in Canada, the UK and the US to Make a Big Purchase? (% of respondents, Oct 2018)

Trusted Sources of Information About Products/Services According to Internet Users in Canada, by Age, Feb 2018 (% of respondents in each group)

Sources Used by UK and US Internet Users to Help Make Brand or Product Purchase/Usage Decisions, Feb 2018 (% of respondents)

Important Factors When Shopping for Luxury Goods According to Digital Buyers in China, by Age, Sep 2017 (% of respondents in each group)

More On: Word-of-Mouth

Advertisers Get Annoyed By Ads Too

Sources that Influence Purchase Decisions for Themselves* According to Consumers in Canada, Nov 2017 (% of respondents)

Products/Services that UK Internet Users Have Personally Recommended to Others, July 2017 (% of respondents)

Channels Through Which UK Internet Users Would Like to Receive Recommendations from Others, July 2017 (% of respondents)

Sources Used by US Internet Users to Make Decisions About Their Healthcare Treatment, by Age, Q2 2017 (% of respondents in each group)

Sources that Influence Travel Decisions Among Travelers* in Australia, by Age, May 2017 (index**)

Sources that Influence Travel Decisions Among Travelers* in China, by Age, May 2017 (index**)

Sources that Influence Travel Decisions Among Travelers* in India, by Age, May 2017 (index**)

Sources that Influence Travel Decisions Among Travelers* in Indonesia, by Age, May 2017 (index**)

Sources that Influence Travel Decisions Among Travelers* in Japan, by Age, May 2017 (index**)

Sources that Influence Travel Decisions Among Travelers* in South Korea, by Age, May 2017 (index**)

Reliable Sources of Information for Making Important Decisions According to US Millennial Internet Users, by Gender, April 2017 (% of respondents in each group)

Sources that Internet Users in Europe vs. Spain Trust to Research Products Before Purchasing, Dec 2016 (% of respondents)

Types of Spokespeople that Would Persuade US Gen Z vs. Millennial Internet Users to Try a Brand, Jan 2017 (% of respondents in each group)

US New Parent Internet Users' Primary Attitude Toward Advice from Select Sources, Feb 2017 (% of respondents)