US advertisers are committing more dollars upfront for linear TV and digital video, however the percentage of digital video ads being sold programmatically continues to increase.View this Report
Sameer Bandeali, digital and ecommerce marketing manager for Maple Leaf Foods, discusses why the company is reshuffling its ad spend to include video-on-demand advertising in 2019.
Digital Marketing and Ecommerce Leader
Maple Leaf Foods
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Do US Internet Users Currently Subscribe to a Streaming Video Service? (% of respondents, by demographic, July 2019)
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