With viewers, content and ad dollars continuing to flow to digital platforms, it is more important than ever to adopt best practices in video and TV advertising, and to coordinate them across the entire device spectrum.View this Report
Amanda Martin, director of enterprise partnerships at Goodway Group discusses why it’s a no-brainer for programmatic buyers to bring historically traditional media channels under the broader automation umbrella.
Director of Enterprise Partnerships
There are 71 charts about 'TV Advertising'
Most Recent Charts
What Are the Sources of Information for Digital Shopping Among Smartphone Users in Indonesia? (% of respondents, July 2019)
Which Advertising Channels Are the Best for Providing New Customers According to US Local Ad Buyers? (% of respondents, June 2019)
Which Features Would Increase US TV Viewers' Interest in a New TV/Subscription Video-on-Demand (SVOD) Service? (% of respondents, 2018 & 2019)
Which TV/Subscription Video-on-Demand (SVOD) Subscription Model Would US TV Viewers Prefer? (% of respondents, by age, June 2019)
More On: TV AdvertisingSee All
Five Charts: Gauging Gen X’s Digital Device Usage and Attitudes Towards Advertising
Aug 12, 2019
Straddling the analogue and digital divide, Xers are readily reachable by marketers, but they can be picky when it comes to where and how they want to interact with ads. We spoke with demographics thought-leaders about this generation’s device and media usage.
Still Early Days for TV Ad Innovation
Feb 27, 2019
Earlier this week, 3,000 marketing industry professionals gathered for LiveRamp’s RampUp conference at the Fairmont Hotel in San Francisco to discuss the latest marketing technology developments. One theme that stood out was that while marketers are making headway with advanced TV, it’s early days with TV ad innovations.