With viewers, content and ad dollars continuing to flow to digital platforms, it is more important than ever to adopt best practices in video and TV advertising, and to coordinate them across the entire device spectrum.View this Report
eMarketer’s Lauren Fisher recently spoke with Lorne Brown, CEO of Operative about how TV businesses are looking at programmatic as a way to win some digital ad dollars from the Facebook-Google duopoly.
There are 79 charts about 'TV Advertising'
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Share of US Agency/Marketing Professionals’ Annual TV/Video Budget Allocated During Upfronts vs. Reserved for Scatter Market, by Upfront Attendance, June 2019 (% of total in each group)
Media Channels for Which Measuring Campaign Attribution Is Easy* According to US Ad Agencies, July 2019 (% of respondents)
Media Buys that Are Mostly or Completely Automated for US Ad Agencies, by Format, July 2019 (% of respondents )
More On: TV AdvertisingSee All
US Advertisers Will Allocate Nearly $7 Billion to Connected TV This Year
Nov 11, 2019
US advertisers will spend almost $7 billion this year on connected TV ads. Connected TV is growing rapidly as advertisers look to target audiences watching long-form, premium digital content on their living room screens.
Why Amazon Is About to Upend the $70 Billion TV Ad Market
Sep 18, 2019
Marc Pritchard, chief brand officer of Procter & Gamble, offered a startling prediction at the 2019 Consumer Electronics Show: "I would say that the days of advertising as we know it today are numbered. We need to start thinking about a world with no ads."
Five Charts: Gauging Gen X’s Digital Device Usage and Attitudes Towards Advertising
Aug 12, 2019
Straddling the analogue and digital divide, Xers are readily reachable by marketers, but they can be picky when it comes to where and how they want to interact with ads. We spoke with demographics thought-leaders about this generation’s device and media usage.