TV Ad Spending
In this report, we take a look at growth estimates and the key near-term drivers for addressable, programmatic and over-the-top TV.View this Report
Agency executives tell eMarketer about why consumers got ahead of advertisers on digital.
Executive Director, Brand and Innovation
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How Do US Ad Agencies Expect Their Spending on Select Media Will Change in the Next 12 Months? (% of respondents, July 2019)
More On: TV Ad SpendingSee All
Who Controls Connected TV Ad Budgets?
Dec 02, 2019
Connected TV (CTV) ad buyers must consider how CTV purchases factor into their broader digital and TV campaigns. Figuring out how to best plan, buy and measure CTV ads is becoming more consequential as more money flows into this area.
TV Will Drop Below 25% of Total US Ad Spending By 2022
Nov 13, 2019
US TV ad spending will drop almost 3% this year, and a 1.0% bump in 2020 from the presidential election and Summer Olympics will not stave off a long-term decline for ad spending on the biggest traditional channel. According to eMarketer’s latest US ad forecast, TV ad spending peaked in 2018 at $72.40 billion.
US TV Ad Spending Dips Amid Industry Changes
Oct 14, 2019
As more customers turn to digital options for their video entertainment, TV ad spending is flattening. In our latest report on US video, we forecast that US advertisers will spend $70.30 billion on TV this year, a decrease of 2.9% from 2018.
Connected TV Ad Spend Is Growing, but There Are Still Plenty of Challenges
Oct 08, 2019
Connected TV ad spending is increasing significantly, but it still faces issues when it comes to the fragmentation of inventory, lack of standardized measurements, frequency capping and ad fraud. In our newest report on US digital video, we looked at connected TV’s limitations and what leaders in the industry think.