Parents are avid users of digital technology. But their usage is not a simple continuation of what they were doing before becoming parents, especially as they must be gatekeepers for their kids’ digital usage.View this Report
Heather Watson, consulting and behavioral insights lead at research and solutions firm CGK, discusses how to market to teens on YouTube and the importance of having an authentic brand personality across platforms.
Consulting and Behavioral Insights Lead
Center for Generational Kinetics
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Associate Professor and Co-Director, Center for Public Opinion
University of Massachusetts Lowell
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There are 1129 charts about 'Teens'
Most Recent Charts
Do UK Teens* vs. Parents Think Select Social Media and Online Gaming Platforms Are Positive for Themselves/Their Children? (% of respondents, April 2019)
Internet Users in Italy Who Use Select Social Networks, by Demographic, Dec 2018 (index among users of each platform)
Which Device Do Children in Canada Prefer to Use When They Have Screen Time for Accessing Content? (% of respondents, by age, Feb 2019)
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