After years of steady increases, time spent on social media by US social network users fell last year. Those figures will flatten as the intensity of Facebook usage starts to moderate and activities such as digital video and video games draw more time and attention.View this Report
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Heather Watson, consulting and behavioral insights lead at research and solutions firm CGK, discusses how to market to teens on YouTube and the importance of having an authentic brand personality across platforms.
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Center for Generational Kinetics
How Advertisers Can Capitalize on Esports Fandom and Reach Teens
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Gen Z Goes to the 'Gram for New Products, Brand Engagement
Apr 18, 2019
According to a spring 2019 report from investment bank and asset management firm Piper Jaffray, 73% of Gen Zers (those ages 7 to 22, per the report) said they prefer brands to contact them about new products through Instagram, with Snapchat following as the preferred method at roughly 50%.