We look at how digital tools like smartphones and social media fit into (or distort) the lives of teens, who are the core of Gen Z.View this Report
Heather Watson, consulting and behavioral insights lead at research and solutions firm CGK, discusses how to market to teens on YouTube and the importance of having an authentic brand personality across platforms.
Consulting and Behavioral Insights Lead
Center for Generational Kinetics
How Advertisers Can Capitalize on Esports Fandom and Reach Teens
Associate Professor and Co-Director, Center for Public Opinion
University of Massachusetts Lowell
Tweens, Teachers and Unicorns: How Zulily Caters to Its Core Customers for Back-to-School
Senior Vice President, Marketing
There are 739 charts about 'Teens'
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What Influences Holiday Purchases for Holiday Shoppers Worldwide? (% of respondents, by age, July 2019)
Share of Daily Time Spent Viewing Video Content Among US Teens, by Platform, Fall 2017-Fall 2019 (% of respondents)
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How Digital Usage Fits into Teens’ Buying Habits
Nov 14, 2019
As with video viewing, digital technology has taken a large role in teens’ shopping without altogether replacing older methods. We estimate that 61.8% of 14- to 17-year-olds in the US will be digital buyers next year. Though substantial, that’s lower than the penetration rates of all other age groups younger than 65.