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How Digital Usage Fits into Teens’ Buying Habits

How Digital Usage Fits into Teens’ Buying Habits

Nov 14, 2019

As with video viewing, digital technology has taken a large role in teens’ shopping without altogether replacing older methods. We estimate that 61.8% of 14- to 17-year-olds in the US will be digital buyers next year. Though substantial, that’s lower than the penetration rates of all other age groups younger than 65.