Social Media Usage

In the highly diverse social media landscape of today, "social media usage" should be understood as an umbrella term for vastly different platforms such as Facebook, Instagram, Twitter or WeChat. All of these have distinct groups of users and can be used for distinct communication, marketing and ... business purposes. As usage also differs depending on country, age, and gender, social media usage statistics, reports and trend forecasts have to cover a range of topics from country specific statistics, such as the percentage of citizens using a social medium e.g in the US, the UK or China, to broad statistical overviews for e.g. Asia, Latin America or North America. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • Is social media use declining?
  • What social media do millennials use?
  • Which social media are used for which business and marketing purposes?
  • How much time do users spend on social media?

Reports

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How Will the US Rollout of Facebook Dating Disrupt the Dating App Landscape?

Sep 12, 2019

Facebook Dating launched in the US last week, giving users aged 18 and older access to typical dating app features like specialized profiles and matchmaking algorithms. Though the dating app space is crowded, Facebook has an opportunity in the future to make the barrier of entry into the online dating world lower, according to experts.