Social Media Usage
- Is social media use declining?
- What social media do millennials use?
- Which social media are used for which business and marketing purposes?
- How much time do users spend on social media?
Reports
China Social Network Users 2019
In 2019, 94.5% of internet users in China will be social network users. That amounts to just 59.0% of the country’s population. This report covers the trends shaping the market, as well as our first-ever user forecast for the popular short-video platform Douyin and updated estimates for WeChat and Sina Weibo.
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See AllGlobal Twitter Users 2019
Growth Is Plateauing, but a Stable and Engaged User Base Remains
Global Snapchat Users 2019
Strong Growth as Snap Doubles Down on Younger Users and Emerging Markets
Global Instagram Users 2019
Strong Growth Keeps Competition at Bay and Compensates for Facebook’s Struggles
Charts
There are 341 charts about 'Social Media Usage'
Most Recent Charts
Social Media Platforms Used by US Gen Z and Millennial Internet Users, by Demographic, Sep 2019 (% of respondents in each group)
Mobile Phone/Tablet Activities Among US Internet Users at the Dinner Table, Oct 2019 (% of respondents)
Average Time Spent per Day with Facebook, Instagram and Snapchat by US Adults, 2016-2021 (minutes)
US Adult Internet Users Who Agree vs. Disagree that Twitter Should Ban Political Ads, Oct 2019 (% of respondents)
Which Part of the Day Do High School vs. University Student YouTube Viewers in Japan Watch YouTube? (% of respondents, by gender, Sep 2019)
More On: Social Media Usage
See AllSocial Media Update: December 2019
Dec 12, 2019
For this update, we look at Instagram's test to remove likes, the launch of Facebook Pay, Twitter's new feature that allows users to hide replies and Snapchat's new longer video ad format, as well as an update on political advertising. It also includes a preview of our latest social network user forecast, which will be discussed in detail in our upcoming social network users report collection, publishing on December 12.
Facebook Losing Users in Germany and France Faster than Anticipated
Dec 11, 2019
Facebook users in France and Germany are leaving the platform even faster than expected. For the second forecast in a row, we have downgraded Facebook user growth in both countries, as younger users shift to other platforms. In France this year, Facebook will experience a decline in users for the first time, whereas Germany experienced its first drop in users in 2018.
Ten Key Digital Trends for 2020
Dec 09, 2019
In this year’s Key Digital Trends report, we identify what changes are coming to the digital media and technology landscape in 2020 and why they matter to marketers.
Worldwide Snapchat Usage to Grow More than 14% This Year
Nov 19, 2019
Following a redesign in early 2018 that prompted some US users to leave the platform and stifled growth elsewhere, Snapchat is making a comeback. New features and a rebuilt Android platform are giving the social network new momentum. In its latest forecast on worldwide social network users, eMarketer has upgraded its estimates for Snapchat users for 2019 through 2023.
Social Media Update: November 2019
Nov 06, 2019
This is the first installment in an ongoing series of monthly updates on the major social media platforms. The goal of each update is to provide a summary of key developments and what they mean for marketers.
eMarketer’s November Social Media Update
Nov 06, 2019
Last month, Facebook CEO Mark Zuckerberg sat through a congressional hearing over the company’s Libra cryptocurrency efforts, Instagram launched a standalone messaging app for users, and Twitter banned political advertising on its platform—and that was just a tiny portion of what made the news.
Parents in Canada Are Worried Their Children Spend Too Much Time with Digital Devices
Oct 30, 2019
The nature of kids’ screen time has change dramatically since the heyday of Sesame Street and Mister Rogers’ Neighborhood, and today’s screen universe is ever-expanding, presenting parents with new challenges of limiting consumption and monitoring content. New research from the Angus Reid Institute shows that parents in Canada are worried about the potential addictiveness of digital devices.
