Social Media Usage
- Is social media use declining?
- What social media do millennials use?
- Which social media are used for which business and marketing purposes?
- How much time do users spend on social media?
After Facebook’s tumultuous year, the future of social media is in question. In this report, we predict what’s in store for 2019.View this Report
More ReportsSee All
Facebook’s 2018 Year in Review
And What to Expect for Usage, Advertising and Privacy in 2019
Marketing with Stories on Facebook, Instagram and Snapchat
How Consumers and Marketers Are Using This Creative Format
Digital Life of US Teens
Teens Text, Post, Snap, Game and View Video, and Their Favorite Device Is a Smartphone
Jane Buckingham, founder of research firm Trendera, discusses what social media apps are popular with today's teens.
There are 1226 charts about 'Social Media Usage'
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How Often Do Female Social Media Users in Spain Post Content on Select Social Media Platforms? (% of respondents in each group, Oct 2018)
Have Female Social Media Users in Spain Purchased Products/Services Recommended by Influencers/Celebrities? (% of respondents, Oct 2018)
What Information Are US Healthcare Practitioners Searching for on Social Networking Sites for Physicians*? (% of respondents, Aug 2018)
More On: Social Media UsageSee All
Prediction: Instagram Will Suffer Growing Pains
Jan 18, 2019
Instagram’s future is deeply intertwined with Facebook. Much of Instagram’s ad business growth is largely due to the fact that extending an ad buy is as easy as checking a box in Facebook Ad Manager. And with features like Instagram Stories becoming highly successful, there's pressure to continue delivering hit marketing concepts.
What's Behind the Sudden Growth of TikTok?
Jan 02, 2019
No social app since Snapchat has succeeded in capturing significant usage in the US. But the Chinese-owned, short-video app TikTok is enjoying sudden growth in popularity. Can it buck the trend and challenge the existing social networks?
How Does Facebook Watch Fit Into the Digital Video Landscape?
Dec 17, 2018
Facebook Watch users still make up a small percentage of total worldwide Facebook users. Can the video service compete with the likes of Youtube and Netflix?
Some Instagram Stories Thrive from an Extended Shelf Life
Nov 30, 2018
The New York Public Library is getting readers to continually engage with a feature originally intended for expiring content.
What Are the Most Important Apps According to Teens in Germany? (% of respondents, by demographic, August 2018)
Nov 28, 2018
What Media Channels Do Internet Users in Chile Believe to Be Important*? (% of respondents, Sep 2018)
Nov 28, 2018
Why Do Social Network Users in Chile Use Select Social Media Platforms? (% of respondents, Sep 2018)
Nov 28, 2018
The Digital Video Series: Millennials | Infographic
Nov 27, 2018
This year, 64.8 million millennials will watch digital video at least once a month, according to eMarketer estimates. That figure will continue to increase year over year, reaching 66.8 million by 2022.
Why Are VR Device Users* in China Using VR Devices? (% of respondents, by device type, Oct 2018)
Nov 17, 2018
How Has UK Usage of Facebook, Instagram and Snapchat Changed in the Past Year? (% of respondents, June 2018)
Nov 14, 2018
Do US Millennials Research Products/Services They See in Their Social News Feed? (% of respondents, Sep 2018)
Nov 12, 2018
Weibo Now Used by Nearly 25% of Population in China
Nov 08, 2018
Popular social networking app Weibo (Sina Weibo) will continue its double-digit growth this year in China, according to eMarketer’s first forecast on Weibo usage. This year, Weibo usage will grow more than 17% to 340.1 million people in China. By the end of 2018, 24.6% of China’s population will be a Weibo user.
Average Time Spent with Social Media Among Internet Users Worldwide, 2016-2018 (hrs:mins)
Nov 08, 2018