Social Media Usage
- Is social media use declining?
- What social media do millennials use?
- Which social media are used for which business and marketing purposes?
- How much time do users spend on social media?
Reports
US Time Spent with Media 2019
Time spent with media by US adults has nearly stopped growing as the gains in digital usage do little more than offset the declines in time spent with TV and other old media.
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See AllUS Time Spent with Social Media 2019
Users Decreased Time in 2018. Will the Trend Continue?
Canada Time Spent with Media 2019
Time Spent with Digital Media Surpasses Traditional
Facebook’s Privacy Moves
Why Groups and Messaging Were Front and Center at f8, and Other Takeaways for Marketers
Charts
There are 380 charts about 'Social Media Usage'
Most Recent Charts
Attitudes Toward Social Media Among Gen Z vs. Millennial Internet Users Worldwide, Jan 2019 (% of respondents in each group)
How Comfortable Would US Internet Users Be with Companies Using Their Social Media Profiles to Verify Their Identity? (% of respondents, Feb 2019)
From Which Sources Have Internet Users in Canada Gotten News in the Past Month? (% of respondents, by age, May 2019)
Why Do US Internet Users Follow Brands on Social Media? (% of respondents, Feb 2019)
What Actions Do US Internet Users Take When They Follow Brands on Social Media? (% of respondents, Feb 2019)
More On: Social Media Usage
See AlleMarketer’s Analysts Explain Mary Meeker’s '2019 Internet Trends Report'
Jun 21, 2019
Mary Meeker, “queen of the internet” and venture capitalist at Bond Capital, released her highly anticipated annual “Internet Trends Report” and touched on everything from digital media usage in the US to consumer confidence in China in the 333-slide presentation she gave at the Recode Code Conference earlier this month.
Average Time Spent on Social Media Declines
Jun 10, 2019
Facebook users are spending less time on the social platform, and that is leading to a reduction in overall time spent with social networks in the US. Time spent on social networks declined by 1 minute last year, a stark difference from the cumulative 13-minute gain in 2016 and 2017.
Smartphones Are the Overwhelming Driver of Social Referrals
Apr 29, 2019
As a last-touch channel, social networks have doubled in visit share to US retail sites in the past two years. And the overwhelming majority of social referrals come from smartphones, according to Q1 2019 data from Adobe Digital Insights.
How Social Media Users Have—and Have Not—Responded to Privacy Concerns
Apr 29, 2019
Facebook’s Cambridge Analytica scandal changed the way Americans think about online privacy. And it should come as no surprise that many have grown wary over the mishandling of personal information.
