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Privacy Concerns, Lack of Visuals Still Preventing Smart Speaker Buying

Apr 22, 2019

Monthly purchases made via smart speakers rose by 5.4% year over year in the US, per January 2019 data from voice tech companies Voicebot and Voicify. However, those who shopped using voice accounted for less than one-fifth of smart speaker users.

Most Marketers Still Don’t Let Consumers Control Email Frequency or Content

Apr 22, 2019

According to a November 2018 study from AllianceData, a majority of the consumers surveyed said they want more control over email frequency and the content they receive from brands. Meanwhile, just a small number of marketers said they are meeting those needs.

Did ‘Clicks’ Really Surpass ‘Bricks’ for Share of US Retail Sales? Not Exactly

Apr 17, 2019

This year, ecommerce is set to be 10.9% of total US retail spending—about one-eighth the size of retail brick-and-mortar. The general merchandise category will account for about 50% of total retail sales this year, and that number climbs to roughly 67% when you look at strictly online general merchandise sales.

Are Marketers Being Realistic About Their Customer Experience?

Apr 16, 2019

In the US, almost half of marketers think they’re delivering an “excellent” customer experience, according to January 2019 research from The Harris Poll. But fewer than a quarter of consumers felt the same.

More Millennials Buy Online, but In-Store Still Plays Role in Path to Purchase

Apr 12, 2019

Millennials have long been omnichannel shoppers, but their preference for digital channels is growing alongside the rise of D2C brands and mcommerce.

Paper or Paperless, Consumers Want Convenient Coupons

Apr 09, 2019

From their mailboxes to their mobile phones, shoppers look for coupons everywhere, but convenience is a must. For marketers, it’s important to provide consumers with discounts that are easy to find and use.

US Retailers Are Going Big on BOPUS

Apr 08, 2019

Last year, the number of locations offering “buy online, pick up in-store” (BOPUS) nearly doubled among leading US grocery retailers. Walmart (and various third-party partners), Target/Shipt, Kroger/Instacart, Ahold and Albertsons brought their collective number of click-and-collect locations from 2,451 in January 2018 to 5,800 in December 2018, per data from CommonSense Robotics.