Real-Time Bidding (RTB)
Investment in programmatic display ads in France passed €1 billion ($1.13 billion) in 2018—a gain of nearly 31% compared with 2017. Programmatic advertising also passed another milestone, accounting for more than 80% of all digital display ad spending.View this Report
Jim Butler, co-chair of the IAB Tech Lab OpenRTB Working Group, spoke about how a new spec will bring more clarity to programmatic bidding.
IAB Tech Lab OpenRTB Working Group
There are 14 charts about 'Real-Time Bidding (RTB)'
Most Recent Charts
Open Exchange vs. Private Marketplace Share of Programmatic Real-Time Bidding (RTB) Digital Ad Spending in China, 2019 & 2020 (% of total)
Programmatic Ad Spending in France, by Transaction Method, 2016-2020 (millions of €, % change and % of total programmatic ad spending)
Mobile Programmatic Ad Spending in Germany, by Transaction Method, 2016-2020 (millions of €, % change, % of total mobile programmatic ad spending)
More On: Real-Time Bidding (RTB)See All
In Europe, Programmatic Ad Spending Grows by Double Digits
Jan 10, 2019
The adoption levels of programmatic buying in Europe vary by country, but they're growing rapidly. Three new reports explore trends driving programmatic spending in France, Germany and the UK.
Programmatic Advertising in France
Jan 31, 2018
eMarketer’s updated estimates for programmatic ad spending in France reveal a rapidly maturing market. In 2018, 78.5% of all outlays on digital display ads will be programmatic; that share will climb to 81.5% in 2019.
Programmatic Advertising in Germany
Jan 24, 2018
Germany’s programmatic market continues to gain momentum. Automated buying and selling of display ads in the country will account for an estimated €1.44 billion ($1.59 billion) in spending in 2018—nearly 30% more than in 2017.
Programmatic Advertising in China
Jan 22, 2018
In 2017, programmatic ad spending in China totaled $16.69 billion (RMB110.90 billion), up 48.6% over 2016. Programmatic ad offerings from Baidu, Alibaba and Tencent (BAT) will continue to drive spending.