Real-Time Bidding (RTB)
Our latest UK programmatic ad spend forecast indicates that strong growth remains, despite economic and privacy-related concerns. This year, 87% of all digital display ad spend will flow through programmatic pipes, and that will rise to 89% by 2020.View this Report
Jim Butler, co-chair of the IAB Tech Lab OpenRTB Working Group, spoke about how a new spec will bring more clarity to programmatic bidding.
IAB Tech Lab OpenRTB Working Group
There are 15 charts about 'Real-Time Bidding (RTB)'
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Real-Time Bidding (RTB) vs. Programmatic Direct Share of Programmatic Digital Ad Spending in China, 2019 (% share)
Open Exchange vs. Private Marketplace Share of Programmatic Real-Time Bidding (RTB) Digital Ad Spending in China, 2019 & 2020 (% of total)
Programmatic Ad Spending in France, by Transaction Method, 2016-2020 (millions of €, % change and % of total programmatic ad spending)
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In Europe, Programmatic Ad Spending Grows by Double Digits
Jan 10, 2019
The adoption levels of programmatic buying in Europe vary by country, but they're growing rapidly. Three new reports explore trends driving programmatic spending in France, Germany and the UK.