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For Meal Subscription Service Freshly, Evolving Lifestyles and a Flood of Customer Data Are Helping Bolster Growth

For Meal Subscription Service Freshly, Evolving Lifestyles and a Flood of Customer Data Are Helping Bolster Growth

Jan 06, 2020

Consumers are constantly in search of convenience, particularly in the form of timesaving. In the past 12 months, numerous direct-to-consumer (D2C) meal plan services have emerged, offering consumers an alternative solution to home cooking without paying a dreaded visit to the grocery store—or spending time trying to figure out a recipe.

Personalization Is Not a Motivating Factor For People to Share Their Information

Personalization Is Not a Motivating Factor For People to Share Their Information

Oct 01, 2019

While conventional marketing thinking says that customers prefer personalized marketing experiences and are willing to share more personal data to get that, but new research shows that it may not.