Both perceived customer demand as well as internal demands for accountability and measurability are driving personalization efforts. This report explores how marketers are using data to optimize omnichannel experiences for consumers, and what consumers think of these personalization efforts.View this Report
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Found in Translation
How AI Is Helping Marketers Extend Global and Local Reach
Creating and Distributing Content for the Customer Journey
How B2Bs Can Influence Audience Behavior Through Strategic Content
Dynamic Creative and Digital Storytelling
Mastery of Data Management Allows Campaigns to Get More Sophisticated
Dynamic creative optimization (DCO) uses multiple data feeds to create a personalized ad experience. To get the most out of those feeds, marketers can employ artificial intelligence (AI) to automate multiple facets of DCO. Prajwal Barthur, InMobi's director of products for advertising platforms, talked to eMarketer's Nicole Perrin about how marketers can take advantage of AI as they rely more on DCO for more personalized ad campaigns.
Director of Products, Advertising Platforms
What Brands Need to Understand Before They Execute Dynamic Creative Optimization
Founder and Managing Partner
Marketers' Roundtable: Brands Need to Send Fewer Emails, So Why Aren't They?
Executive Vice President of CRM, Email and Creative Services
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Ability of Brand Marketers in North America to Deliver Excellent Personalized Experiences, by Channel, Sep 2019 (% of respondents)
What Primary Data Attributes Do Brand Marketers in North America Leverage to Drive Personalization? (% of respondents, Sep 2019)
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For Meal Subscription Service Freshly, Evolving Lifestyles and a Flood of Customer Data Are Helping Bolster Growth
Jan 06, 2020
Consumers are constantly in search of convenience, particularly in the form of timesaving. In the past 12 months, numerous direct-to-consumer (D2C) meal plan services have emerged, offering consumers an alternative solution to home cooking without paying a dreaded visit to the grocery store—or spending time trying to figure out a recipe.
Personalization Is Not a Motivating Factor For People to Share Their Information
Oct 01, 2019
While conventional marketing thinking says that customers prefer personalized marketing experiences and are willing to share more personal data to get that, but new research shows that it may not.