Personalization

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How AI Can Empower Ad Personalization

Nov 12, 2018

Among the capabilities that marketers are not yet deploying, those related to personalization were considered to be one of the most helpful tactics in improving advertising results, according to a study by RevJet and Forrester Consulting.

Why Marketers Struggle with Data-Driven Personalization

Oct 18, 2018

In a recent survey of 190 marketing influencers worldwide conducted by Ascend2, 63% of respondents said that data-driven personalization is a difficult tactic to execute.

Customer Experience Roundup 2018

Sep 21, 2018

Customer experience has become one of the biggest areas of business focus across industries. One way that adds value to a consumer’s shopping journey is authentic, tailored content. eMarketer has curated this Roundup of articles, insights and interviews to zero in on the trends affecting content marketing today—from creation and personalization to brand safety and more.

Marketers’ Roundtable: How Four Brands Use Data to Increase Email Open Rates and Engagement

Sep 13, 2018

From personalized messaging to list health to mobile design, four brand marketers discuss how they are navigating email marketing in 2018.

Not Everyone Wants to Share Their Data in Exchange for Personalization

Sep 12, 2018

Many consumers understand how companies use their personal data, but according to a recent study, not everyone is comfortable with it.