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Why Is Mobile App Ad Viewability So Hard To Measure?

Why Is Mobile App Ad Viewability So Hard To Measure?

Feb 25, 2019

Because of in-app ad spend's recent surge, getting accurate in-app viewability measurements is a big deal for mobile marketers. We forecast that $77.03 billion will be spent on in-app advertising in the US this year, up 25.1% over 2018.