Parents are avid users of digital technology. But their usage is not a simple continuation of what they were doing before becoming parents, especially as they must be gatekeepers for their kids’ digital usage.View this Report
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Ways in Which US Parents Involve Their Children in Shopping/Purchasing Products, May 2019 (% of respondents)
Where Do US Parents Get Ideas for Gifts to Purchase During the Holidays? (% of respondents, Aug 2019)
What Role Do US Fathers vs. Mothers Play in Holiday Shopping for Their Household? (% of respondents, Aug 2019)
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Mother’s Day 2019: Givers, Gifts and Phishing Emails?
May 02, 2019
This Mother’s Day, gift givers will spend a record-breaking $25.0 billion on their mothers and other women in their lives, according to an April 2019 report from the National Retail Federation (NRF). This figure tops last year’s spending of $23.1 billion.