Programmatic ad spending will reach $59.45 billion in 2019, accounting for 84.9% of the US digital display ad market. This report looks at the trends driving investment to $81.00 billion by 2021, breaking it down by transaction type, format and device.View this Report
Alex Shear, director of acquisition at Simplisafe, talks about why the brand invests in podcast advertising and how it creates ads that audiences actually want to hear.
Director of Acquisition
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Supply-Side Platforms (SSPs) US Publishers Use to Monetize Select Media Types, March 2019 (% of respondents)
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Omnichannel Ad Buyers Still Need Education on In-App Opportunities
Apr 26, 2019
Native advertising has dominated the digital display market, and it can be the main (or even exclusive) way of reaching consumers with display ads. Native ads have a particularly strong foothold in mobile apps, which account for a significant share of how internet users spend their time.
Breaking Out Video Ads: Native vs. In-Stream
Apr 17, 2019
We forecast that native video will make up 38.1% of US digital video ad spending in 2019, but it won't take a much larger share in the near future.
Driven by Social, Native Accounts for Nearly Two-Thirds of Display Ad Spend
Apr 16, 2019
We forecast that native advertising will account for 62.7% of total US display ad spending in 2019, up from 54.2% in 2017. But the bulk of native ad spend will go to social media platforms.
Advertisers Spend More on Native, but Favor the Same Formats
Mar 18, 2019
The typical native display ad is mobile, social and purchased programmatically—and that’s not expected to change over the next couple years, as the native ad market continues organic growth.