This report will guide marketers through a customer journey mapping exercise and explore why and how different content can be implemented throughout the life cycle.View this Report
Mike Sands, co-founder and CEO of Signal, discusses how companies use marketing data to modify their merchandising efforts, and why they need to pay extra close attention to Amazon.
Co-Founder and CEO
There are 34 charts about 'Multichannel Marketing'
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What Do US Companies Use to Help Identify Their Customer Across Devices and Touchpoints? (% of respondents, Oct 2019)
Adoption of New Marketing Approaches and Ad Technologies by Marketers in China and US Over the Next 3 Years, Jan-March 2019 (% of respondents)
Marketing Tactics Whose ROI Senior Marketers Worldwide Understand Least, Aug 2019 (% of respondents, by company type)
Metrics Used by Companies Worldwide to Measure Cross-Channel Marketing, by Company Type, Aug 2019 (% of respondents )
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Retailers Weigh in on Marketing Channels They Find Most Effective
Sep 26, 2019
Retailers rely on a variety of marketing channels to engage customers. But identifying the most effective channels is a process, which requires establishing clear objectives and key performance indicators.