This report will guide marketers through a customer journey mapping exercise and explore why and how different content can be implemented throughout the life cycle.View this Report
Mike Sands, co-founder and CEO of Signal, discusses how companies use marketing data to modify their merchandising efforts, and why they need to pay extra close attention to Amazon.
Co-Founder and CEO
There are 21 charts about 'Multichannel Marketing'
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Leading Cross-Channel Platform Ad Measurement Challenges According to US Marketers, March 2019 (% of respondents)
What Marketing-Related Challenges Are Most Likely to Worry Client-Side Marketers Worldwide? (% of respondents, Dec 2018)
How Do Marketers Worldwide Describe Their Marketing Cross-Channel Coordination? (% of respondents, by channel, Sep 2018)
What Percentage of Recent Campaigns for Companies in Germany, the UK and the US Leveraged Select Channel Data? (% of respondents, Aug 2018)
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Marketers Need to Stay in Control of Reach and Frequency Across Their Targeting Efforts
Jul 20, 2018
Greg Bayer, senior vice president of product at Nielsen Marketing Cloud, talks about how marketers can blend their targeting efforts to control reach and frequency and, therefore, avoid overspending on ads.
When People-Based Targeting Is Too Difficult, Household-Level Targeting Is the Effective Alternative
Jul 20, 2018
Michael Hayes, chief revenue officer and CMO of UberMedia, discusses how individual-level targeting is still in its infancy, and why’s that’s not necessarily a bad thing.
Understanding Customer Engagement
May 22, 2018
This report contains a framework for making sense of customer engagement metrics at one’s organization. It shares requirements for putting that framework to use and gives examples of companies successfully navigating customer engagement efforts.
For US Marketers, Attribution Remains a Major Priority
Feb 13, 2018
Marketer demand for a more complete, holistic attribution approach is rising, but given the complexity and companywide participation needed to make it work, it’s early days for those actively pursuing it.
Attribution Beyond Marketing
Feb 08, 2018
For a customer-centric view to work, marketers need to account for all touchpoints in the customer journey—not just those they track themselves. This report looks at select nonmarketing touchpoints companies must consider to approach true holistic attribution.
Attribution Won’t Work Without Putting the Consumer at the Center
Feb 07, 2018
Rolf Olsen, chief data officer of Mindshare North America, discusses how marketers are structuring holistic attribution to focus on the consumer.