After years of steady increases, time spent on social media by US social network users fell last year. Those figures will flatten as the intensity of Facebook usage starts to moderate and activities such as digital video and video games draw more time and attention.View this Report
Push notifications have been around long enough that app users know the good from the bad. But marketers are still looking for that sweet spot where they can deliver value to users without invading their privacy or over-messaging.
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Four Takeaways from Facebook’s Q4 Earnings: What Advertisers Need to Know
Feb 04, 2019
Facebook reported its Q4 2018 earnings on Wednesday, beating expectations for ad revenue and user growth. In this eMarketer Analyst Insight, Senior Analyst Jasmine Enberg and Principal Analyst Debra Aho Williamson explain four key takeaways for advertisers.