Joshua Dyck, professor and co-director of the Center for Public Opinion at the University of Massachusetts Lowell, discusses why esports has drawn so many teens, and how advertisers can insert themselves into the gaming community.
Associate Professor and Co-Director, Center for Public Opinion
University of Massachusetts Lowell
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How Much Do US Internet Users Spend on In-Game Purchases Within Mobile Games? (% of respondents, July 2019)
Monthly Active Entertainment-Based Mobile App Users in China, by Category, June 2018 & June 2019 (millions and % change)
Average Monthly Time Spent on Entertainment-Based Mobile Apps in China, by Category, June 2018 & June 2019 (minutes and % change)
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US Consumers Appreciate In-Game Ads
Jul 17, 2019
According to a March 2019 survey from mobile ad and app monetization company Tapjoy, 69% of US consumers said they would rather give up social media apps or TV than lose their favorite mobile games.