Mobile Apps
Reports
US Time Spent with Mobile 2019
US adults continue to spend time with smartphones at the expense of TV, desktop and tablets, but emerging devices and changing consumer preferences may decelerate this trend.
View this ReportInterviews
It's Still Difficult to Get Push Notifications Right
Push notifications have been around long enough that app users know the good from the bad. But marketers are still looking for that sweet spot where they can deliver value to users without invading their privacy or over-messaging.
Aaron Sawitsky
Director, Product Marketing
Localytics
Charts
There are 599 charts about 'Mobile Apps'
Most Recent Charts
US Smartphone App Usage Rankings, by Share of Time Spent, June 2017 & April 2019 (% of total)
Mobile App Performance Metrics Worldwide: 1-Day, 7-Day and 30-Day Retention Rates, 2016-2018
Mobile App Install Fraud Rate Worldwide, by App Category, Feb 2019 (% of total paid app installs)
Change in Retargeting vs. User Acquisition Campaign Spend Among Select App Publisher Verticals Worldwide, Nov 2018 (% change vs. prior year)
Which Metrics Do Companies Worldwide Measure for Their Customer Experience (CX) Apps? (% of respondents, Dec 2018)
More On: Mobile Apps
See AllIn China, Adults Spend Half Their Media Time Online
Jun 07, 2019
This year, for the first time, adults in China will spend over half of their daily media time on the internet. This is largely a result of increased government efforts to transform and develop internet infrastructure in the more rural parts of the country.
Average US Time Spent with Mobile in 2019 Has Increased
Jun 04, 2019
For the first time ever, US consumers will spend more time using their mobile devices than they will spend watching TV, with smartphone use dominating that time spent.
More Retail Shopping Apps for Google Play, but New Additions Slow in App Store
May 30, 2019
Thousands of new shopping apps continue to pop up in Apple’s App Store and the Google Play store each year as consumers gear their shopping habits towards mobile. But the increase in competition might be causing smaller retailers and startups to think twice about investing in app development, especially on the iOS marketplace.
