Mobile Apps
Reports
Q2 2019 Social Trends
This report covers key events in the global social media market, new data, trends and business activity in Q2 2019. It also includes our updated forecasts for social network users in Asia-Pacific, Europe, Latin America and worldwide.
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Interviews
It's Still Difficult to Get Push Notifications Right
Push notifications have been around long enough that app users know the good from the bad. But marketers are still looking for that sweet spot where they can deliver value to users without invading their privacy or over-messaging.
Aaron Sawitsky
Director, Product Marketing
Localytics
Charts
There are 598 charts about 'Mobile Apps'
Most Recent Charts
Do US Mobile Users Download Free or Paid Mobile Apps? (% of respondents, April 2019)
How Much Do US Internet Users Spend Purchasing Mobile Apps? (% of respondents in each group, by gender, July 2019)
How Much Do US Internet Users Spend Purchasing Mobile Apps? (% of respondents, by age, July 2019)
Monthly Active Entertainment-Based Mobile App Users in China, by Category, June 2018 & June 2019 (millions and % change)
Average Monthly Time Spent on Entertainment-Based Mobile Apps in China, by Category, June 2018 & June 2019 (minutes and % change)
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Android App Growth Driven by Developing Markets
Jul 29, 2019
Mobile users worldwide downloaded a record 30.3 billion apps in Q2 2019, according to recent data from App Annie. The bulk of these downloads—22.5 billion—were from the Google Play Store, compared with 7.9 billion from the Apple App Store, and the gap between Google Play and the App Store continues to widen. Google Play downloads outpaced those on the App Store by 185% in Q2 2019, up from 170% in Q1.