Mobile video viewing habits are evolving, and along with that comes a variety of opportunities for creators and publishers to monetize their content—and, in turn, for marketers and advertisers to reach audiences.View this Report
John Egan, head of demand, EMEA, at mobile app ad exchange MoPub, a Twitter company, discusses how marketers are continuing to work on cracking the code on in-app programmatic advertising.
Head of Demand, EMEA
MoPub, a Twitter company
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Media Buys that Are Mostly or Completely Automated for US Ad Agencies, by Format, July 2019 (% of respondents )
What Challenges Do US/UK App Developers Face in Monetizing Their Apps? (% of respondents, June 2019)
Which App Ad Formats Do US/UK App Developers Use and Find Most Engaging? (% of respondents, June 2019)
Which App Ad Format Do US/UK App Developers Think Will Be Used Most in the Future? (% of respondents, June 2019)
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