Mobile Advertising
Reports
Digital Display Ad Pricing StatPack
This StatPack provides a visual overview of trends in display, video and mobile ads bought programmatically, both in the US and worldwide.
View this ReportInterviews
What Brands Want from In-App Programmatic Advertising
John Egan, head of demand, EMEA, at mobile app ad exchange MoPub, a Twitter company, discusses how marketers are continuing to work on cracking the code on in-app programmatic advertising.
John Egan
Head of Demand, EMEA
MoPub, a Twitter company
Charts
There are 178 charts about 'Mobile Advertising'
Most Recent Charts
Mobile In-App Ad Performance Metrics Worldwide: Post-Install Action Rates, Display vs. Video, Q1 2019
Ad Spending Lost to Ad Fraud Worldwide, 2018, 2019 & 2023 (billions)
Mobile In-App Display Ad Performance Metrics Worldwide: Post-Install Action Rates, by Format, Q1 2019
Programmatic Ad Benchmarks Worldwide: Header Bidding Impression Share, Desktop vs. Mobile, Q1 2018 & Q1 2019 (% of total via PubMatic's platform and % change)
Mobile App Install Fraud Share Worldwide, by Type, 2018 (% of total fraudulent app installs)
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Playable Ads: The Next Big Thing for Mobile Advertising?
Jan 25, 2019
"Time is money" has never had more meaning than it does today. The attention economy has become another challenge for advertisers—particularly on mobile devices where users have lower tolerances for attention-grabbing ads. But short attention spans may have met their match in playable ads, which embed games or puzzles into ad units.