This report covers key events in the global social media market, new data, trends and business activity in Q2 2019. It also includes our updated forecasts for social network users in Asia-Pacific, Europe, Latin America and worldwide.View this Report
Web push notifications seem to be popping up everywhere, and that's the problem. Too often, marketers aren't waiting to demonstrate value before asking for the opt-in.
Senior Vice President, Product and Marketing
It's Still Difficult to Get Push Notifications Right
Director, Product Marketing
How Advertisers Can Capitalize on Esports Fandom and Reach Teens
Associate Professor and Co-Director, Center for Public Opinion
University of Massachusetts Lowell
There are 914 charts about 'Mobile Activities'
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How Much Do US Internet Users Spend Purchasing Mobile Apps? (% of respondents in each group, by gender, July 2019)
How Much Do US Mobile Gamers Spend on In-Game Purchases Within Mobile Games? (% of respondents, by gender, July 2019)
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Android App Growth Driven by Developing Markets
Jul 29, 2019
Mobile users worldwide downloaded a record 30.3 billion apps in Q2 2019, according to recent data from App Annie. The bulk of these downloads—22.5 billion—were from the Google Play Store, compared with 7.9 billion from the Apple App Store, and the gap between Google Play and the App Store continues to widen. Google Play downloads outpaced those on the App Store by 185% in Q2 2019, up from 170% in Q1.