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Older Americans Drive Growth of Wearables

Dec 13, 2018

If you’re still looking for a holiday gift for a parent or grandparent, a wearable device could be well-received. Americans 55 and older are the fastest-growing group of electronic wearable users in the US, according to eMarketer’s latest wearables forecast, largely due to the devices’ enhanced health features.

Who's Mobile Banking in the US?

Dec 06, 2018

This year, 115.6 million mobile phone users in the US will bank on mobile at least once per month, according to eMarketer estimates.

Who's Using P2P Payments in the US?

Dec 05, 2018

This year, there will be 82.5 million mobile phone P2P payment users in the US, according to eMarketer estimates.

Exploring the Mobile Shopping Habits of US Consumers

Dec 03, 2018

This year, mobile commerce sales in the US will account for 39.6% of total retail ecommerce sales—reaching $208.1 billion.

Many People Feel They Lack Control Over Their Personal Data

Nov 30, 2018

With data breaches a constant worry, many consumers don’t feel too confident in being able to control how their personal data gets used.

The Digital Video Series: Baby Boomers | Infographic

Nov 29, 2018

The number of boomers watching digital video on a monthly basis might not be as high as younger generations, but the 37.7 million who will do so this year are more likely to use computers and streaming services than their smartphones.

Is App-Install Fraud on the Rise?

Nov 19, 2018

Fraudsters are trying to make a buck off the ad dollars that flow to mobile. Some research suggests that more than one-quarter of app installs are fraudulent.

This Is the Biggest Mistake You Can Make with Push Notifications

Nov 16, 2018

When it comes to push notifications, getting the opt-in right can make a crucial difference between driving in-app conversions and getting shut out by users.

Who Is Using Spotify?

Nov 16, 2018

Spotify will see double-digit growth in 2018, according to eMarketer estimates. We expect 58.4 million people in the US to use Spotify, which represents 20.8% of internet users. This and other digital trends are included in this year's Global Media Intelligence report. Today, we take a look at the streaming audio market.