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The Ninth Annual Global Media Intelligence Report Is Now Available

Oct 18, 2019

eMarketer, in collaboration with Starcom Worldwide and GlobalWebIndex, released its annual Global Media Intelligence Report on key digital trends worldwide this week.

Advertisers on Why WhatsApp’s Status Is a Good Testing Ground for Ads

Advertisers on Why WhatsApp’s Status Is a Good Testing Ground for Ads

Oct 17, 2019

Ads on WhatsApp are to be expected sometime in 2020. And most advertisers we spoke to for our new report on global messaging apps agreed that Status—WhatsApp’s version of Stories—makes sense as a testing ground for ads.

Why Subscription Gaming Services Are Having a Moment

Why Subscription Gaming Services Are Having a Moment

Oct 16, 2019

Apple launched its subscription gaming service Arcade in late September as part of the company’s wider iOS 13 release, betting big on subscription gaming services and joining others like Google and Microsoft. As more adults spend time with mobile gaming apps daily, these companies are steadily developing their mobile gaming strategies.