Millennials

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Millennials as Digital (and Nondigital) Shoppers

Feb 19, 2019

Millennials’ propensity for digital usage carries over to their shopping. And it exposes them to plenty of digital advertising, about which they have mixed feelings—especially since online reviews are an appealing alternative source of information.

Five Things to Keep in Mind About Millennial Shoppers in 2018

Feb 12, 2019

Millennial preferences and spending habits have disrupted virtually every aspect of the retail sector. Here's a roadmap for attracting and retaining millennial customers, in five charts.

Valentine’s Day 2019: Fewer Givers, Greater Spending

Feb 11, 2019

Valentine's Day is evolving and growing to be more inclusive—with that, consumers are celebrating and shopping differently.

Millennials Want Brands to Be Socially Responsible

Jan 28, 2019

Corporate social responsibility appeals to millennials—a generation of researchers who value authenticity, transparency and reliability.