Now that many millennials are genuine grown-ups, they are past their more experimental phase as digital users and settling into patterns that will matter to marketers for years to come.View this Report
Andrew Au, president of Intercept Group, talks about the common misconceptions about millennials in Canada, and provides insights into their spending habits.
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What Do UK Internet Users Think About the Added Value of Loyalty Programs? (% of respondents, by age, Summer 2018)
US Internet Users Who Have Used Car-Sharing, Electric Scooter or Bicycle Sharing Services, by Demographic, Feb 2019 (% of respondents in each group)
Which Purchase Method Will US Internet Users Use to Buy/Lease Their Next Car? (% of respondents, by demographic, Feb 2019)
Average Daily Time Spent on Social Media Among Internet Users in Canada Ages 16-24 vs. Total, 2015-2018 (hrs:min)
More On: MillennialsSee All
Millennials and Gen Zers Are Less Inclined to Participate in Loyalty Programs
May 06, 2019
Loyalty programs have drawn in many consumers over the years, but millennials and Gen Zers are not participating at the same level as those generations before them did.
Gaming Goes Mainstream, but Play Varies by Gender and Age
Apr 14, 2019
Gaming has gone mainstream, with 86% of internet users worldwide noting they have gamed on at least one device within the past month, and that figure climbed to 92% among those ages 16 to 24, according to a March 2019 report from GlobalWebIndex.
More Millennials Buy Online, but In-Store Still Plays Role in Path to Purchase
Apr 12, 2019
Millennials have long been omnichannel shoppers, but their preference for digital channels is growing alongside the rise of D2C brands and mcommerce.