- Addressable & Programmatic TV Ad Spending
- Computing & Consumer Electronics Industry Ad Spending
- Connected TV Users & Households
- Desktop/Laptop Ad Spending
- Digital Ad Spending
- Digital Shoppers and Buyers
- Google Chromecast & Home Users
- Internet Users
- Media Usage
- Mobile Ad Spending
- Mobile Internet Users
- Retail & Ecommerce Sales
As baby boomers age and the 65-plus population expands, the need for healthcare services will increase rapidly. Heidi Culbertson, CEO of Marvee—a tech company that builds Alexa skills for aging adults—is among a group of healthcare providers and entrepreneurs betting that voice assistants can fill this need.
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Facebook's New Libra Cryptocurrency Helps the Company Diversify Away from Advertising
Jun 24, 2019
After a year of rumors, Facebook confirmed its plans to create a financial system based off a new cryptocurrency called Libra. While the company derives a majority of its revenues from advertising, it’s clear that it’s been trying to diversify its income, and this new digital currency—along with its new digital wallet feature Calibra—is the next step in executing this strategy.
Average Time Spent with Media in the UK
Jun 17, 2019
Consumers in the UK are barely increasing their time spent with media, and similar to the rest of the world, time spent with mobile becomes a major driver of digital growth.
Average Time Spent with Media in France
Jun 12, 2019
Despite the rapid rise of digital, time spent with traditional media remains dominant in France. However, as consumers max out on how much they can multitask per day and reach a media saturation point, total time spent with media will likely plateau in the next several years.
Connected TV Ad Inventory Keeps Growing
Jun 11, 2019
Connected TV inventory is growing like weeds. We expect that more than half of the US population (57.2%) will watch connected TV in 2019, up from 51.7% in 2017. And the time they spend watching will increase too, which means the amount of connected TV inventory available to advertisers is proliferating.
Average Time Spent on Social Media Declines
Jun 10, 2019
Facebook users are spending less time on the social platform, and that is leading to a reduction in overall time spent with social networks in the US. Time spent on social networks declined by 1 minute last year, a stark difference from the cumulative 13-minute gain in 2016 and 2017.
In China, Adults Spend Half Their Media Time Online
Jun 07, 2019
This year, for the first time, adults in China will spend over half of their daily media time on the internet. This is largely a result of increased government efforts to transform and develop internet infrastructure in the more rural parts of the country.
Apple and Best Buy Sales Growth Slows Amid Sluggish US Smartphone Market
Jun 07, 2019
As the US smartphone market decelerates, Apple and Best Buy have been experiencing slower sales growth, and we forecast that the number of smartphone users will grow just 3.0% in 2019.
Average US Time Spent with Mobile in 2019 Has Increased
Jun 04, 2019
For the first time ever, US consumers will spend more time using their mobile devices than they will spend watching TV, with smartphone use dominating that time spent.