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Most Cord-Cutters Aren’t Missing Cable TV

Apr 24, 2019

At a time when the number of cord-cutters continues to climb, a new report indicates that most folks who ditched their cable TV service don’t miss anything about it.

Deals Drive Greater Engagement on Shoppers' Favorite Brand Communication Channel: Email

Apr 23, 2019

Email is the most popular method for internet users worldwide to stay in touch with retailers, according to a January 2019 survey from omnichannel retail management company iVend Retail. This tops the number of respondents who say they want brands to communicate with them on apps or through social media.

Pandora Appeals to Advertisers with 'Co-Listening' Data

Apr 23, 2019

More than 72 million people in the US will listen to Pandora on a monthly basis in 2019, according to our latest forecast. That’s 35.4% of all digital audio listeners in the country.

Privacy Concerns, Lack of Visuals Still Preventing Smart Speaker Buying

Apr 22, 2019

Monthly purchases made via smart speakers rose by 5.4% year over year in the US, per January 2019 data from voice tech companies Voicebot and Voicify. However, those who shopped using voice accounted for less than one-fifth of smart speaker users.

Ad Buyers Usually Pay More Than $20 For Connected TV CPMs

Apr 22, 2019

With connected TV adoption rising, advertisers are keen to access an increasingly sizable audience on a sizable screen. In fact, many connected TV ad buyers may pay north of $20 CPMs to do so, according to a new digital ad pricing statpack that eMarketer will be releasing April 10.

Gaming Goes Mainstream, but Play Varies by Gender and Age

Apr 14, 2019

Gaming has gone mainstream, with 86% of internet users worldwide noting they have gamed on at least one device within the past month, and that figure climbed to 92% among those ages 16 to 24, according to a March 2019 report from GlobalWebIndex.

Awash in Data, Marketers Still Find Ad Targeting Capabilities Lacking

Apr 11, 2019

The push for more effective ad targeting remains one of marketers’ chief occupations. More than half of client-side marketers surveyed by Econsultancy and Adobe said leveraging data for more effective segmentation and targeting is among their top three organizational priorities this year.