Positive US macroeconomic conditions will contribute to the first-ever $1 trillion holiday season, but retailers facing a series of headwinds should pay attention to seven key trends that will determine their ultimate success.View this Report
Between Thanksgiving and Christmas this year, holiday shoppers have 32 days to complete their gift-giving checklists. This is the most time retailers will ever have, and it only happens every seven years. Dawn Erksa, senior director of marketing for The Home Depot spoke with eMarketer's Danielle Drolet about the home improvement giant's upcoming seasonal plans.
senior director of marketing
Marketers’ Roundtable: The Secrets to Success in Latin America’s Ecommerce Market
General Manager, Canada and Latin America
Marketers' Roundtable: Ecommerce in Argentina Isn't a Trend—It's a Consumer Habit
Cámara Argentina de Comercio Electrónico (CACE)
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Click-and-Collect Will Surge This Holiday Season
Oct 28, 2019
If Amazon is poised to gain share in the first half of the final week before Christmas, click-and-collect orders will tip the scales in the direction of big-box merchants during the second half of that week.
Why Your Retail App Isn’t on Customers’ Phones, and What to Do About It Before the Holidays
Sep 13, 2019
Despite being the smallest of the three major commerce channels in terms of transactions, mobile is arguably the most important.
Unboxing Prime Day 2019
Aug 14, 2019
Last month, Amazon held its fifth annual Prime Day event to honor its Prime members with steep discounts and deals across a range of products and categories. This year’s midsummer shopping event—extended to 48 hours and held on July 15 and 16—racked up record sales, further cementing Amazon’s ecommerce leadership position, while creating incremental opportunities for sellers and competing retailers.
How Mobile and Social Figure into Gen X Shopping
Jul 14, 2019
Mobile and social usage are major elements of Gen X’s digital activity, so it’s no surprise that those also figure into their shopping. But while such usage is a default behavior for millennials, Gen X is selective in using mobile and (especially) social as shopping tools.