Both perceived customer demand as well as internal demands for accountability and measurability are driving personalization efforts. This report explores how marketers are using data to optimize omnichannel experiences for consumers, and what consumers think of these personalization efforts.View this Report
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National Public Media's Gina Garrubbo and Bryan Moffet discuss why advertiser interest in NPR's podcasts keeps growing, and how it works with advertisers to create organic ads.
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Which Aspects of Advertising Can Influence Travelers Worldwide* When Making Decisions Regarding Family Trips? (% of respondents, May 2019)
What Is the Most Important Channel Through Which Companies Worldwide Are Delivering Personalization to Customers? (% of respondents, March 2019)
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Do PR Stunts Boost Brand Perception?
Dec 10, 2018
Even though PR stunts can be polarizing, brands keep foisting them onto the public. In a survey conducted by OnBrand and Bynder, only 12% of US and UK marketers considered guerrilla marketing an exciting trend to explore this year. Tangentially related tactics like influencer marketing and brand activism had far more appeal.