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Do PR Stunts Boost Brand Perception?

Do PR Stunts Boost Brand Perception?

Dec 10, 2018

Even though PR stunts can be polarizing, brands keep foisting them onto the public. In a survey conducted by OnBrand and Bynder, only 12% of US and UK marketers considered guerrilla marketing an exciting trend to explore this year. Tangentially related tactics like influencer marketing and brand activism had far more appeal.