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Enthusiasm Runs High for AI, but Many Are Still on Learning Curve

Jan 11, 2019

Artificial intelligence is no longer just a buzzword, and hefty investments signal that stakeholders are planning to ramp up efforts in 2019.

Inertia Prevents Marketers from Re-Evaluating Their Spend

Nov 21, 2018

With digital marketing constantly evolving, marketers are frequently on the lookout for new tactics and technologies that could improve margins and increase revenue. But for those looking to change up how they evaluate their media spend, there are network effects and sunk costs that interfere.