Marketing Measurement Surveys
- How do you define marketing success?
- How do you measure ROI?
- What metrics should you track and how to set key performance indicators (KPIs)?
This report contains a framework for making sense of customer engagement metrics at one’s organization. It shares requirements for putting that framework to use and gives examples of companies successfully navigating customer engagement efforts.View this Report
There are 220 charts about 'Marketing Measurement Surveys'
Most Recent Charts
How Often Are US Agency and Marketing Professionals' Ad Campaign KPIs Measured? (% of respondents, Feb 2019)
What Is the Best Metric for Valuing Ads Across Media for US Agencies and Marketers? (% of respondents, May 2019)
Which Metric Do US Location Data Buyers Find Most Useful in Measuring Digital Ad Effectiveness? (% of respondents, May 2019)
More On: Marketing Measurement SurveysSee All
How Data Science Is Changing Marketing Attribution
Feb 14, 2019
Some marketers turn to data scientists as they look to improve their ad measurement and digital attribution capabilities.