Marketing Measurement Surveys

eMarketer's reports, interviews, articles, forecasts, data and statistics give insight into what marketing metrics can be the most effective in helping you reach your business goals. Explore what key performance indicators (KPIs) and measurement you need in place to impact your results. Learn how ... companies are measuring marketing return on investment (ROI). eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • How do you define marketing success?
  • How do you measure ROI?
  • What metrics should you track and how to set key performance indicators (KPIs)?

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Who Is Using Multitouch Attribution?

Dec 10, 2018

While adoption of multichannel attribution models is increasing, the growth rate has slowed. eMarketer lowered its 2018 multichannel attribution adoption estimates from 62.0% to 54.0%.