Marketing Measurement Surveys
- How do you define marketing success?
- How do you measure ROI?
- What metrics should you track and how to set key performance indicators (KPIs)?
This report contains a framework for making sense of customer engagement metrics at one’s organization. It shares requirements for putting that framework to use and gives examples of companies successfully navigating customer engagement efforts.View this Report
Julie Fleischer, vice president of product marketing at Neustar, talks about the importance of marketing measurement tools and other key investments that organizations should be making.
Vice President, Product Marketing
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Level of Improvement US Companies Are Seeing from Personalization Efforts, March 2019 (% of respondents)
What Percent of US Companies' Marketing Budget Has Been Allocated to Marketing Measurement? (% of total, Oct 2018)
Leading Marketing and Business Objectives for Marketing Measurement Insights at US Companies, Oct 2018 (% of respondents)
Do US Agencies and Marketers Think Machine Learning Has Had an Increased Effect on Marketing Effectiveness? (% of respondents, March 2019)
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