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How Aldo Approaches Martech Investments

Feb 27, 2019

We spoke with Grégoire Baret, general manager of omnichannel experience at shoe retailer Aldo, about how his team works in collaboration with IT to roll out a new marketing technology.

Can AI and GDPR Co-Exist?

Feb 20, 2019

Training an artificial intelligence (AI) algorithm requires data—lots of data. But staying GDPR-compliant while acquiring that data can be almost impossible.

In Search of Scale, Direct-to-Consumer Brands Flock to TV

Feb 15, 2019

Maturing direct-to-consumer brands struggling to scale social channels find a cost-effective solution in TV ads.