Marketing Management Trends
Informed by over 60 interviews with CMOs, this report covers how the top marketing position has evolved in recent years, what that means for marketing teams and other departments, and analyzes what skills are needed to succeed in the role now and in the future.View this Report
Mike Sands, co-founder and CEO of Signal, discusses how companies use marketing data to modify their merchandising efforts, and why they need to pay extra close attention to Amazon.
Co-Founder and CEO
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Marketing Disciplines in Which Brand Marketers Worldwide Currently or Plan to Use a Marketing Technology Tool, July 2019 (% of respondents)
Top 3 Skills When Hiring in the Marketing Function at Their Company According to Brand Marketers Worldwide, July 2019 (% of respondents)
How Has Increased Investment in Marketing Technology Affected the Media Spending of Agency and Brand Marketers Worldwide? (% of respondents, 2018 & 2019)
Percentage of Their Overall Marketing Budget that Agencies and Brand Marketers in North America and UK Spend on In-House vs. Outsourced Marketing Technology, 2017-2019 (% of total)
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CMOs on Their Paths to Becoming Chief Marketing Officers
Oct 24, 2019
There’s no qualifying checklist for a marketer to become a CMO, but most will tell you that the pathway to the helm of a marketing department involves a mix of expertise, diversity of experience and a willingness to learn.
Diageo North America’s CMO Talks Marketing Global Brands to a Local Audience
Oct 07, 2019
As chief marketing and innovation officer of Diageo North America, Edward Pilkington is responsible for maintaining some of the largest spirits brands in the world—among them Captain Morgan, Crown Royal and Smirnoff. While TV and out-of-home (OOH) advertising still play a large part in the mix, Pilkington has strongly embraced digital to help fit these global brands within the context of a local audience.