Marketing Management Trends
This report will cover how brands rely on outside agency expertise and how that relationship has evolved in recent years. It also features 12 examples from brands on an in-house journey.View this Report
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Top 3 Strategic Factors for US Companies When Developing Digital Products or Services, May 2019 (% of respondents)
Effects that the Digital Products or Services Developed by US Companies Will Have on Achieving Select Business Goals Over the Next 12 Months, May 2019 (% of respondents)
Which Role Is the Most Responsible for Data-Related Matters in UK and US Companies? (% of respondents, 2009, 2019 & 2029)
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How Aldo Approaches Martech Investments
Feb 27, 2019
We spoke with Grégoire Baret, general manager of omnichannel experience at shoe retailer Aldo, about how his team works in collaboration with IT to roll out a new marketing technology.