Marketing Management Trends
Businesses struggling to align company objectives and employee behavior with digital transformation efforts should read this report to learn about goal-setting methodologies, collaboration tools and best practices for implementing these platforms.View this Report
Mike Sands, co-founder and CEO of Signal, discusses how companies use marketing data to modify their merchandising efforts, and why they need to pay extra close attention to Amazon.
Co-Founder and CEO
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Which Organizational Competencies Do Companies Worldwide Need to Develop the Most? (% of respondents, Q4 2018)
Implementation Status of Marketing Data Dashboards at Companies Worldwide, April 2019 (% of respondents)
Attitudes Toward Blockchain Technology According to Executives Worldwide, March 2019 (% of respondents)
What Are the Barriers to Increasing Adoption and Scale in Blockchain Technology According to Companies Worldwide? (% of respondents, March 2019)
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How Aldo Approaches Martech Investments
Feb 27, 2019
We spoke with Grégoire Baret, general manager of omnichannel experience at shoe retailer Aldo, about how his team works in collaboration with IT to roll out a new marketing technology.