- Display Ad Performance Benchmarks
- Email Marketing Performance Benchmarks
- Mobile Ad Performance Benchmarks
- Retail Ecommerce Performance Benchmarks
- Search Marketing Performance Benchmarks
- Social Media Marketing Performance Benchmarks
- Video Ad Performance Benchmarks
- Display Ad Performance Benchmarks, US
- Display Ad Performance Benchmarks, Worldwide
- Email Marketing Performance Benchmarks, North America
- Email Marketing Performance Benchmarks, US
- Email Marketing Performance Benchmarks, Worldwide
- Mobile Ad Performance Benchmarks, North America
- Mobile Ad Performance Benchmarks, US
- Mobile Ad Performance Benchmarks, Worldwide
Catherine Williams, chief data scientist at Xandr, spoke about how ad buyers are making sure they don’t overpay for impressions.
Chief Data Scientist
There are 2768 charts about 'Marketing'
Most Recent Charts
Key Drivers of Success Over the Next 5 Years According to Companies Worldwide, April 2019 (% of respondents)
Skills and Competencies that a Future Marketing Workforce Would Need to Be Successful Over the Next 5 Years According to Companies Worldwide, April 2019 (% of respondents)
How Do US Internet Users Feel About Political and Ethical Matters Related to Brands? (% of respondents, by generation, April 2019)
More On: MarketingSee All
MVMT’s CMO on What It Takes to Be a Successful D2C Marketer
Oct 17, 2019
When CMO Ryan Dell joined MVMT in 2016, the fashion brand was primarily a direct-to-consumer (D2C) watch seller with little retail presence. After establishing the brand—largely through building a strong following on social media—MVMT caught the attention of watch giant Movado Group, which acquired the company last year.
Industry Voices: How Retailers Align Their Employees Around Digital Transformation Strategies
Oct 16, 2019
We recently sat down with retailers, including Knix, Natori and Enjoy Life Foods, to discuss their current marketing efforts and how they define digital transformation. Previously, we dug into the marketing channels they rely on most, challenges they face with measurement and whether they’ve acquired enough first-party data. In our final “Industry Voices: A Focus on Retail” video, we look at how digital transformation has changed the way retail employees are collaborating and working together.
Three Email Trends Retailers Should Keep in Mind for 2020
Oct 15, 2019
Email is still at the center of marketers’ digital programs. No surprise there; it offers several benefits: It’s an owned communications channel, it’s permissioned—meaning consumers have opted in and indicated interest—and it’s a traditional marketing channel that most marketers are thoroughly experienced with.
B2B Tech CMOs on Leveraging Data to Strategically Cater to Buyers
Oct 09, 2019
The transformation of technology and systems has given rise to a whole new host of responsibilities for B2B Tech CMOs, but most will tell you that the future of the role is focused on providing a holistic customer experience to ensure growth and loyalty.
Industry Voices: Are All Retailers Undergoing a Digital Transformation?
Oct 09, 2019
We recently sat down with retailers, including Natori, Article and Enjoy Life Foods, to discuss their current marketing efforts and how they define digital transformation. Previously, we dug into the marketing channels they rely on most, whether they’ve acquired enough first-party data and what a unified customer view looks like. In today’s “Industry Voices: A Focus on Retail” video, we look at how whether they’ve undergone a digital transformation and what that looks like.
Diageo North America’s CMO Talks Marketing Global Brands to a Local Audience
Oct 07, 2019
As chief marketing and innovation officer of Diageo North America, Edward Pilkington is responsible for maintaining some of the largest spirits brands in the world—among them Captain Morgan, Crown Royal and Smirnoff. While TV and out-of-home (OOH) advertising still play a large part in the mix, Pilkington has strongly embraced digital to help fit these global brands within the context of a local audience.
Chipotle CMO Chris Brandt on Telling the Company's Story as It Makes Its Comeback
Oct 07, 2019
For our upcoming report on the future of the CMO, we spoke to Brandt about making the Chipotle brand more visible and relevant to its customers through telling stories about the company's fresh-food values.
What Marketers Should Know About TikTok Ad Formats and a Roundup on Partnership News
Oct 04, 2019
It’s now been more than a year since TikTok launched in the US, and in that short period, the Chinese-owned video app has capitalized on the viral nature of its platform by partnering with a number of brands and slowly unveiling a slew of advertising capabilities.
What’s a Creator Anyway? It Depends on the Platform
Oct 03, 2019
Creators are all over the news, but are they different from influencers? While it’s easy to say yes, it’s hard to say why. For our latest report, “Video Ads in Social Media 2019,” we explored how the two are differentiated.
Personalization Is Not a Motivating Factor For People to Share Their Information
Oct 01, 2019
While conventional marketing thinking says that customers prefer personalized marketing experiences and are willing to share more personal data to get that, but new research shows that it may not.
Having Established an Online Presence, Many D2Cs Eye Physical Retail
Oct 01, 2019
More direct-to-consumer (D2C) brands are moving away from their digitally native foundations and experimenting with physical retail locations in the form of pop-ups, showrooms or fully fledged brick-and-mortar stores.
Retailers Weigh in on Marketing Channels They Find Most Effective
Sep 26, 2019
Retailers rely on a variety of marketing channels to engage customers. But identifying the most effective channels is a process, which requires establishing clear objectives and key performance indicators.
Q&A: Pinterest Exec on CPG Products, Branded Content and the Future of Social Commerce
Sep 26, 2019
Consumers are often creatures of habit. They know the products and the brands they like—and getting them to try something entirely new can be a challenge.