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MVMT’s CMO on What It Takes to Be a Successful D2C Marketer

Oct 17, 2019

When CMO Ryan Dell joined MVMT in 2016, the fashion brand was primarily a direct-to-consumer (D2C) watch seller with little retail presence. After establishing the brand—largely through building a strong following on social media—MVMT caught the attention of watch giant Movado Group, which acquired the company last year.

Industry Voices: How Retailers Align Their Employees Around Digital Transformation Strategies

Oct 16, 2019

We recently sat down with retailers, including Knix, Natori and Enjoy Life Foods, to discuss their current marketing efforts and how they define digital transformation. Previously, we dug into the marketing channels they rely on most, challenges they face with measurement and whether they’ve acquired enough first-party data. In our final “Industry Voices: A Focus on Retail” video, we look at how digital transformation has changed the way retail employees are collaborating and working together.

Three Email Trends Retailers Should Keep in Mind for 2020

Three Email Trends Retailers Should Keep in Mind for 2020

Oct 15, 2019

Email is still at the center of marketers’ digital programs. No surprise there; it offers several benefits: It’s an owned communications channel, it’s permissioned—meaning consumers have opted in and indicated interest—and it’s a traditional marketing channel that most marketers are thoroughly experienced with.

B2B Tech CMOs on Leveraging Data to Strategically Cater to Buyers

Oct 09, 2019

The transformation of technology and systems has given rise to a whole new host of responsibilities for B2B Tech CMOs, but most will tell you that the future of the role is focused on providing a holistic customer experience to ensure growth and loyalty.

Industry Voices: Are All Retailers Undergoing a Digital Transformation?

Industry Voices: Are All Retailers Undergoing a Digital Transformation?

Oct 09, 2019

We recently sat down with retailers, including Natori, Article and Enjoy Life Foods, to discuss their current marketing efforts and how they define digital transformation. Previously, we dug into the marketing channels they rely on most, whether they’ve acquired enough first-party data and what a unified customer view looks like. In today’s “Industry Voices: A Focus on Retail” video, we look at how whether they’ve undergone a digital transformation and what that looks like.

Diageo North America’s CMO Talks Marketing Global Brands to a Local Audience

Oct 07, 2019

As chief marketing and innovation officer of Diageo North America, Edward Pilkington is responsible for maintaining some of the largest spirits brands in the world—among them Captain Morgan, Crown Royal and Smirnoff. While TV and out-of-home (OOH) advertising still play a large part in the mix, Pilkington has strongly embraced digital to help fit these global brands within the context of a local audience.

Chipotle CMO Chris Brandt on Telling the Company's Story as It Makes Its Comeback

Oct 07, 2019

For our upcoming report on the future of the CMO, we spoke to Brandt about making the Chipotle brand more visible and relevant to its customers through telling stories about the company's fresh-food values.

What Marketers Should Know About TikTok Ad Formats and a Roundup on Partnership News

Oct 04, 2019

It’s now been more than a year since TikTok launched in the US, and in that short period, the Chinese-owned video app has capitalized on the viral nature of its platform by partnering with a number of brands and slowly unveiling a slew of advertising capabilities.

What’s a Creator Anyway? It Depends on the Platform

Oct 03, 2019

Creators are all over the news, but are they different from influencers? While it’s easy to say yes, it’s hard to say why. For our latest report, “Video Ads in Social Media 2019,” we explored how the two are differentiated.

Personalization Is Not a Motivating Factor For People to Share Their Information

Personalization Is Not a Motivating Factor For People to Share Their Information

Oct 01, 2019

While conventional marketing thinking says that customers prefer personalized marketing experiences and are willing to share more personal data to get that, but new research shows that it may not.

Having Established an Online Presence, Many D2Cs Eye Physical Retail

Having Established an Online Presence, Many D2Cs Eye Physical Retail

Oct 01, 2019

More direct-to-consumer (D2C) brands are moving away from their digitally native foundations and experimenting with physical retail locations in the form of pop-ups, showrooms or fully fledged brick-and-mortar stores.

Retailers Weigh in on Marketing Channels They Find Most Effective

Sep 26, 2019

Retailers rely on a variety of marketing channels to engage customers. But identifying the most effective channels is a process, which requires establishing clear objectives and key performance indicators.

Q&A: Pinterest Exec on CPG Products, Branded Content and the Future of Social Commerce

Sep 26, 2019

Consumers are often creatures of habit. They know the products and the brands they like—and getting them to try something entirely new can be a challenge.