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Verizon, Chobani and Trunk Club Execs on the Challenges and Successes of Operating In-House Agencies

Jun 18, 2019

The term “in-house agency” can mean many different things. It could mean a brand is expanding its internal operations to include in-house creative and media teams. Or it could involve a company that is expanding its partnerships to include consultancies and tech vendors that help set up and staff those in-house agencies. There is no one-size-fits-all approach to how the modern advertising ecosystem operates.

Ads From Influencers You Don't Follow: What Marketers Need To Know About Instagram's New Update

Ads From Influencers You Don't Follow: What Marketers Need To Know About Instagram's New Update

Jun 14, 2019

Instagram has introduced a branded content feature that will soon bring sponsored influencer posts to your newsfeed—even if you don't follow their account.

How Burrow Hopes to Stand Out in a Competitive Ecommerce Category

Jun 14, 2019

Furniture is one of the fastest-growing categories in ecommerce today. More consumers have come around to the idea of purchasing furniture online, and new direct-to-consumer (D2C) companies are entering the space, hoping to win market share by streamlining aspects of the customer experience like cost, shipping and installation.

How’s that Personalization Going?

How’s that Personalization Going?

Jun 13, 2019

Marketers constantly strive to provide cohesive and tailored experiences to consumers. But recent data from Infogroup shows that many still miss the mark.

Connected TV Ad Inventory Keeps Growing

Connected TV Ad Inventory Keeps Growing

Jun 11, 2019

Connected TV inventory is growing like weeds. We expect that more than half of the US population (57.2%) will watch connected TV in 2019, up from 51.7% in 2017. And the time they spend watching will increase too, which means the amount of connected TV inventory available to advertisers is proliferating.

Traditional Retailers Invest in D2C Strategies: An Interview with Charlie Cole of Samsonite

Traditional Retailers Invest in D2C Strategies: An Interview with Charlie Cole of Samsonite

Jun 10, 2019

Direct-to-consumer (D2C) brands thrive on their abilities to build strong customer relationships, optimize data and identify the unmet needs of modern customers. More and more, brands see these digital natives as a threat.

Where Are D2C Brands Investing Their Marketing Dollars?

Where Are D2C Brands Investing Their Marketing Dollars?

Jun 07, 2019

Direct-to-consumer (D2C) companies continue to disrupt traditional retail, and taking note of their marketing investment strategies might benefit traditional retailers that see these digitally-native newborns as competition.