Influencer Marketing

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Ads From Influencers You Don't Follow: What Marketers Need To Know About Instagram's New Update

Ads From Influencers You Don't Follow: What Marketers Need To Know About Instagram's New Update

Jun 14, 2019

Instagram has introduced a branded content feature that will soon bring sponsored influencer posts to your newsfeed—even if you don't follow their account.

How Browser Privacy Updates Are Affecting Influencer Attribution

How Browser Privacy Updates Are Affecting Influencer Attribution

May 27, 2019

Measuring influencer attribution is already an issue for marketers, and the recent privacy updates on browsers like Apple’s Safari and Google Chrome aren’t going to make things easier.

Is Influencer Impact on Brand Image and Safety a Concern for Marketers?

Is Influencer Impact on Brand Image and Safety a Concern for Marketers?

May 21, 2019

According to a January 2019 survey from influencer marketing agency Mediakix, 61% of US marketers agreed that it’s difficult to find the right influencers for a campaign. And more than one in four US marketers said that brand safety and alignment was a challenge when it comes to influencer marketing.

What Retailers Need to Know About Influencer Marketing

What Retailers Need to Know About Influencer Marketing

Mar 24, 2019

A significant number of retailers in North America are now working with influencers as part of their marketing strategy. According to polling by Retail TouchPoints for referral marketing platform Extole, 31% of retailers said they have worked with brand advocates to become influencers, 30% used microinfluencers and 28% used paid celebrity influencers.