Influencer Marketing
Reports
Global Influencer Marketing 2019
Influencer marketing is growing around the world, and a significant amount of activity is migrating to Instagram Stories. However, fraud is also growing, and that threatens the authenticity of influencer marketing.
View this ReportInterviews
How to Use Influencers Throughout the Marketing Funnel
Kamiu Lee, CEO of Activate, explains how to effectively use the power of influencers for various marketing goals, from awareness to conversion.
Kamiu Lee
CEO
Activate
Charts
There are 494 charts about 'Influencer Marketing'
Most Recent Charts
Attitudes Toward Influencer Fraud Among US Influencer Marketers, Feb 2019 (% of respondents)
Average Spend on an Influencer Marketing Campaign According to US Influencer Marketers, Feb 2019 (% of respondents)
Increase in Influencer Marketing Budget in 2019 According to US Influencer Marketers, Feb 2019 (% of respondents)
How Likely Are US Influencer Marketers to Work with Unconventional Influencers? (% of respondents, Feb 2019)
Frequency with Which US Influencer Marketers Work with Select Tiers of Influencers, Feb 2019 (% of respondents)
More On: Influencer Marketing
See AllIs Everyone on Instagram an Influencer?
Mar 05, 2019
There are now more than 500,000 active influencers operating on Instagram alone, according to a study by InfluencerDB. That’s 39% of all Instagram accounts with more than 15,000 followers. And among this group of active Instagram influencers, 81% have followings between 15,000 and 100,000.
Influencers and Instagram Stories: A Perfect Marriage?
Feb 14, 2019
Instagram Stories is increasingly popular with social media marketers. Last year, one in three Instagram posts containing "#ad" was a story, according to a study by Klear.
Annual Influencer Marketing Budget for 2019 According to US Marketers (% of respondents)
Feb 14, 2019
Percent of Budget that US Marketers Dedicate to Influencer Marketing, Jan 2019 (% of respondents)
Feb 14, 2019
Influencer Marketing Channels Where US Marketers Plan to Spend the Most, Jan 2019 (% of respondents)
Feb 14, 2019
Leading Influencer Marketing Challenges According to US Marketers, Jan 2019 (% of respondents)
Feb 14, 2019
Expected Change in Influencer Marketing Spending in 2019 According to US Marketers (% of respondents)
Feb 14, 2019
Data Compliance Brings Added Cost to Influencer Marketing
Feb 04, 2019
While disclosure continues to dominate the conversation around influencer marketing, data compliance laws are adding another layer of confusion—and cost—for those operating in this evolving market.
