Influencer Marketing

Reports

More On: Influencer Marketing

See All

Is Everyone on Instagram an Influencer?

Mar 05, 2019

There are now more than 500,000 active influencers operating on Instagram alone, according to a study by InfluencerDB. That’s 39% of all Instagram accounts with more than 15,000 followers. And among this group of active Instagram influencers, 81% have followings between 15,000 and 100,000.

Influencers and Instagram Stories: A Perfect Marriage?

Feb 14, 2019

Instagram Stories is increasingly popular with social media marketers. Last year, one in three Instagram posts containing "#ad" was a story, according to a study by Klear.

Data Compliance Brings Added Cost to Influencer Marketing

Feb 04, 2019

While disclosure continues to dominate the conversation around influencer marketing, data compliance laws are adding another layer of confusion—and cost—for those operating in this evolving market.