Holiday & Seasonal Shopping
Positive US macroeconomic conditions will contribute to the first-ever $1 trillion holiday season, but retailers facing a series of headwinds should pay attention to seven key trends that will determine their ultimate success.View this Report
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Spending Strength Across Ecommerce and Traditional Retail, but Uncertainty Looms Ahead
Jaime Bettencourt, senior vice president of premier sales and account management at Mood Media, explains why retailers shouldn't neglect the brick-and-mortar experience.
Senior Vice President, Premier Sales and Account Management
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Expected 11/11 Shopping Festival* Retail Ecommerce Sales in Select Countries in Europe, 2018 & 2019 (millions of £ and % change)
Internet Users in Canada Who Prefer to Shop Digitally Rather than In-Store for Holiday Gifts, 2014 & 2019 (% of respondents)
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US Holiday Sales to Cross $1 Trillion for First Time
Nov 06, 2019
Despite healthy consumer spending overall in 2019, the upcoming holiday season will be affected by economic uncertainty and a shorter timeframe. (This year has six fewer days between Thanksgiving and Christmas than in 2018.)
How D2C Brands Are Managing the Holiday Season Dynamics
Nov 04, 2019
As some traditional brands and retailers flounder, a host of direct-to-consumer (D2C) brands have risen to capture US shoppers’ imagination—and an increasing share of their wallets. Many of these challenger brands haven’t yet leaned into holiday marketing like their established counterparts. But with continued business momentum, the ability to make marketing investments and expanded physical presences, this year should see additional emphasis.
Click-and-Collect Will Surge This Holiday Season
Oct 28, 2019
If Amazon is poised to gain share in the first half of the final week before Christmas, click-and-collect orders will tip the scales in the direction of big-box merchants during the second half of that week.
Why a Shortened 2019 Holiday Calendar Should Concern Retailers
Oct 23, 2019
This year, consumers will have six fewer days to shop this holiday between Thanksgiving and Christmas. Even more surprisingly, only one in three are aware of the impending calendar crunch, according to July 2019 data from RetailMeNot.
Sustainability Is Factoring into 2019 Holiday Purchases
Oct 14, 2019
Discounts and low prices are historic holiday asks. But this year, sustainability is also top of mind. According to a recent survey, shoppers are more mindful of who they do business with, especially as it pertains to the environment.