Generation X

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The Digital Video Series: Gen X | Infographic

Nov 28, 2018

Just like their younger cohorts, Gen Xers are shifting their viewing habits from traditional TV to digital video.

Are Gen Xers Using Smart Speakers?

Oct 31, 2018

Younger Gen Xers and older millennials behave similarly when it comes to smart speakers. Like millennials, Gen Xers are also early adopters of the technology, though at a slightly lower level.