Ethnicity & Race
Reports
US Hispanics and Digital
Marketers must look beyond the old “digital divide” stereotype and the incomplete “Hispanics are mobile” cliché to grasp the nature of Hispanic consumers’ digital activity—especially as the issue of English-vs.-Spanish adds distinctive complications.
View this ReportInterviews
There's More to Targeting Hispanic Consumers than English vs. Spanish
Lee Van, chief strategy officer at Captura Group, talks about how marketers over generalize when targeting Hispanic consumers.
Lee Vann
Chief Strategy Officer
Captura Group
Charts
There are 159 charts about 'Ethnicity & Race'
Most Recent Charts
Which Purchase Method Will US Internet Users Use to Buy/Lease Their Next Car? (% of respondents, by demographic, Feb 2019)
How Do US Internet Users Prefer to Shop for Clothing? (% of respondents, by demographic, Jan 2019)
How Do US Internet Users Prefer to Shop for Beauty and Cosmetic Products? (% of respondents, by demographic, Jan 2019)
How Do US Internet Users Prefer to Shop for Personal Electronics? (% of respondents, by demographic, Jan 2019)
Demographic Profile of US Podcast Listeners, Feb 2019 (% of total)
More On: Ethnicity & Race
See AllWhatsApp Beats Out Instagram and Twitter Among US Hispanic Users
May 22, 2019
We estimate that more than half of the US Hispanic population will use messaging app WhatsApp at least monthly this year. The platform’s US Hispanic user base of 32 million is growing because of its data cost savings, messaging encryption capabilities and popularity in Latin American countries.
