Ethnicity & Race
Reports
US Hispanics 2019
The spending power of the Hispanic market doesn’t yet live up to the size of the Hispanic population. But with education and homeownership on the upswing—and entrepreneurship a continuing strength—this market is poised for greater growth.
View this ReportInterviews
There's More to Targeting Hispanic Consumers than English vs. Spanish
Lee Van, chief strategy officer at Captura Group, talks about how marketers over generalize when targeting Hispanic consumers.
Lee Vann
Chief Strategy Officer
Captura Group
Charts
There are 187 charts about 'Ethnicity & Race'
Most Recent Charts
Do US Adults Trust Law Enforcement Agencies to Use Facial Recognition Technology Responsibly? (% of respondents, by demographic, June 2019)
What Type of TV Services Do US Adults Have in Their Home? (% of internet users in each group, by race/ethnicity, April 2019)
US Adults Who Are Comfortable Sharing Their Media Habits in Order to Get a Customized Experience from a Media Company, April 2019 (% of internet users, by demographic)
US Adults Who Pay Attention to Recommendations from Influencers, April 2019 (% of internet users, by demographic)
US Hispanic Total Media Ad Spending, by Media, 2018 (millions and % of total)
More On: Ethnicity & Race
See AllHispanics Used to Be on the Wrong Side of a ‘Digital Divide’—Is This Still True?
Sep 03, 2019
Early in the digital era, Hispanics lagged significantly in internet access, but that’s changed mainly due to smartphone adoption. These days, Hispanics are avid users of social media and digital video—though they do lag behind in having home broadband.
Understanding the Cultural Diversity of US Hispanics and Their Shopping Habits
Sep 03, 2019
Driven by gains in education and greater access to financial resources, the estimated buying power of US Hispanics is poised for growth, but Hispanic consumers and their shopping habits are often misunderstood or overlooked by marketers.
$1.5 Trillion Spending Power of US Hispanics Has a Caveat
Aug 21, 2019
In the latest edition of its annual report, the Selig Center for Economic Growth at the University of Georgia’s business school pegged total buying power of the US Hispanic population at $1.539 trillion in 2018. Having added more than $500 billion since 2010, the figure is expected to grow nearly $400 billion more by 2023.
