Email Marketing
Reports
Email Marketing 2019
Nine in 10 internet users in the US rely on email, and many say it’s a preferred channel for receiving brand communications. Email also still plays a central role for marketers looking to maintain and nurture relationships.
View this ReportInterviews
Marketers' Roundtable: Brands Need to Send Fewer Emails, So Why Aren't They?
Eight email marketing experts from vendors and agencies in the space talk about how their clients are struggling to adjust their email strategies away from blast message to more relevant, targeted sends.
Forest Bronzan
Executive Vice President of CRM, Email and Creative Services
Elite SEM
Charts
There are 99 charts about 'Email Marketing'
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What Marketing Tactics Do US B2B Marketing Professionals Use Most? (% of respondents, Sep 2019)
Comparative Estimates: Average Email Open Rates in North America, 2018-2019
Comparative Estimates: Average Email Clickthrough Rates in North America, 2018-2019
Comparative Estimates: Average Email Click-to-Open Rates in North America, 2018-2019
Marketing Channels that Help Organizations Reach Customers Most Effectively According to B2B Decision Makers in Select Countries, Aug 2019 (% of respondents)
More On: Email Marketing
See AllThree Email Trends Retailers Should Keep in Mind for 2020
Oct 15, 2019
Email is still at the center of marketers’ digital programs. No surprise there; it offers several benefits: It’s an owned communications channel, it’s permissioned—meaning consumers have opted in and indicated interest—and it’s a traditional marketing channel that most marketers are thoroughly experienced with.
Getting Conversational About Conversational Commerce with Cynthia Rowley
Aug 26, 2019
When retailer Cynthia Rowley saw that mobile comprised roughly 72% of its traffic, the company decided to launch a text message channel, giving consumers another communication channel beyond email.
