Email Marketing
Reports
Email Marketing StatPack 2018
This Statpack provides a visual overview of email marketing benchmark data from global email service providers. It takes a deep dive into how marketers are evolving their email efforts beyond blast messages in the wake of GDPR and other tech challenges.
View this Report
Interviews
Marketers' Roundtable: Brands Need to Send Fewer Emails, So Why Aren't They?
Eight email marketing experts from vendors and agencies in the space talk about how their clients are struggling to adjust their email strategies away from blast message to more relevant, targeted sends.
Forest Bronzan
Executive Vice President of CRM, Email and Creative Services
Elite SEM
Charts
There are 583 charts about 'Email Marketing'
Most Recent Charts
Email Marketing Optimization Strategies Used by Email Marketers Worldwide, Dec 2018 (% of respondents)
Email Marketing Tools Used by Email Marketers Worldwide, Dec 2018 (% of respondents)
Email Marketing Share of Marketing Budget According to Email Marketers Worldwide, Dec 2018 (% of respondents)
What Drives UK Internet Users to Sign Up for Brand Emails? (% of respondents, Nov 2018)
Why Do UK Internet Users Unsubscribe from Brand Emails? (% of respondents, 2017 & 2018)
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What Tools/Channels Do Retailers in North America Use to Acquire Customers? (% of respondents, Nov 2018)
Dec 06, 2018
Should Unsubscribes Be a Cause for Concern?
Nov 19, 2018
No email marketer wants to see an unsubscribe. And even with providing post-unsubscribe check boxes to gather user feedback, motivations aren't always clear.
What Channels Do Companies Worldwide Use to Engage Directly with Customers? (% of respondents, Nov 2017)
Oct 18, 2018
Quality Over Quantity: Why Targeted Emails Are Better Than Email Blasts
Oct 11, 2018
Marketers are evolving their email efforts beyond blast messages in the wake of GDPR and other tech challenges.
You've Got (Too Much) Mail
Oct 01, 2018
More than half of digital buyers surveyed by Yes Lifecycle said they get way too many emails from retailers, causing them to simply ignore them.
What Is US Digital Buyers' Preferred Channel for Brand Communications? (% of respondents, June 2018)
Sep 26, 2018
Why Do US Digital Buyers Ignore Emails from Retailers? (% of respondents, by age, June 2018)
Sep 26, 2018
Email Isn't Social Media, but It's Still Pretty Popular
Aug 27, 2018
With the rise of social media and texting, some saw email as a communication vehicle that would eventually disappear. But according to a June 2018 Adobe survey of US internet users, personal email usage was up 17% over 2017.
