This Statpack provides a visual overview of email marketing benchmark data from global email service providers. It takes a deep dive into how marketers are evolving their email efforts beyond blast messages in the wake of GDPR and other tech challenges.View this Report
Eight email marketing experts from vendors and agencies in the space talk about how their clients are struggling to adjust their email strategies away from blast message to more relevant, targeted sends.
Executive Vice President of CRM, Email and Creative Services
There are 583 charts about 'Email Marketing'
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Email Marketing Optimization Strategies Used by Email Marketers Worldwide, Dec 2018 (% of respondents)
Email Marketing Share of Marketing Budget According to Email Marketers Worldwide, Dec 2018 (% of respondents)
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What Tools/Channels Do Retailers in North America Use to Acquire Customers? (% of respondents, Nov 2018)
Dec 06, 2018
Should Unsubscribes Be a Cause for Concern?
Nov 19, 2018
No email marketer wants to see an unsubscribe. And even with providing post-unsubscribe check boxes to gather user feedback, motivations aren't always clear.
How Have Emails from Brands Influenced US Internet Users' In-Store Shopping Experience? (% of respondents, June 2018)
Nov 13, 2018
What Channels Do Companies Worldwide Use to Engage Directly with Customers? (% of respondents, Nov 2017)
Oct 18, 2018
Quality Over Quantity: Why Targeted Emails Are Better Than Email Blasts
Oct 11, 2018
Marketers are evolving their email efforts beyond blast messages in the wake of GDPR and other tech challenges.
US Specialty Retail Email Marketing Performance Metrics: Average Open Rate, by Subject Line, April 2017-March 2018 (among 100 brands analyzed by L2)
Oct 10, 2018
You've Got (Too Much) Mail
Oct 01, 2018
More than half of digital buyers surveyed by Yes Lifecycle said they get way too many emails from retailers, causing them to simply ignore them.
What Is US Digital Buyers' Preferred Channel for Brand Communications? (% of respondents, June 2018)
Sep 26, 2018
Why Do US Digital Buyers Ignore Emails from Retailers? (% of respondents, by age, June 2018)
Sep 26, 2018
How Would UK Internet Users Like a Brand to Send Marketing Messages After Making a Purchase? (% of respondents, by age, June 2018)
Sep 18, 2018
What Are the Top Priorities vs. Most Challenging Barriers for Email-Driven Content Marketing Strategy for Marketing Professionals Worldwide? (% of respondents, Aug 2018)
Sep 06, 2018
What Are the Most Effective Channels Used by Marketing Professionals Worldwide to Market Content to Prospective Customers? (% of respondents, Aug 2018)
Sep 06, 2018
Email Isn't Social Media, but It's Still Pretty Popular
Aug 27, 2018
With the rise of social media and texting, some saw email as a communication vehicle that would eventually disappear. But according to a June 2018 Adobe survey of US internet users, personal email usage was up 17% over 2017.