Email Marketing
Reports
Email Marketing StatPack 2018
This Statpack provides a visual overview of email marketing benchmark data from global email service providers. It takes a deep dive into how marketers are evolving their email efforts beyond blast messages in the wake of GDPR and other tech challenges.
View this ReportInterviews
Marketers' Roundtable: Brands Need to Send Fewer Emails, So Why Aren't They?
Eight email marketing experts from vendors and agencies in the space talk about how their clients are struggling to adjust their email strategies away from blast message to more relevant, targeted sends.
Forest Bronzan
Executive Vice President of CRM, Email and Creative Services
Elite SEM
Charts
There are 94 charts about 'Email Marketing'
Most Recent Charts
Expected Change in Marketing and Communication Spending According to Digital Retailers in France, by Channel, 2019 (% of respondents)
What Email Marketing Challenges Do UK Marketers Face? (% of respondents, Jan 2019)
Email Marketing Goals According to Email Marketers Worldwide, Dec 2018 (% of respondents)
Email Marketing Share of Marketing Budget According to Email Marketers Worldwide, Dec 2018 (% of respondents)
Email Marketing Optimization Strategies Used by Email Marketers Worldwide, Dec 2018 (% of respondents)
More On: Email Marketing
See AllDeals Drive Greater Engagement on Shoppers' Favorite Brand Communication Channel: Email
Apr 23, 2019
Email is the most popular method for internet users worldwide to stay in touch with retailers, according to a January 2019 survey from omnichannel retail management company iVend Retail. This tops the number of respondents who say they want brands to communicate with them on apps or through social media.
Most Marketers Still Don’t Let Consumers Control Email Frequency or Content
Apr 22, 2019
According to a November 2018 study from AllianceData, a majority of the consumers surveyed said they want more control over email frequency and the content they receive from brands. Meanwhile, just a small number of marketers said they are meeting those needs.
Should Unsubscribes Be a Cause for Concern?
Nov 19, 2018
No email marketer wants to see an unsubscribe. And even with providing post-unsubscribe check boxes to gather user feedback, motivations aren't always clear.
Quality Over Quantity: Why Targeted Emails Are Better Than Email Blasts
Oct 11, 2018
Marketers are evolving their email efforts beyond blast messages in the wake of GDPR and other tech challenges.
You've Got (Too Much) Mail
Oct 01, 2018
More than half of digital buyers surveyed by Yes Lifecycle said they get way too many emails from retailers, causing them to simply ignore them.
