Email Marketing

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Should Unsubscribes Be a Cause for Concern?

Nov 19, 2018

No email marketer wants to see an unsubscribe. And even with providing post-unsubscribe check boxes to gather user feedback, motivations aren't always clear.

Quality Over Quantity: Why Targeted Emails Are Better Than Email Blasts

Oct 11, 2018

Marketers are evolving their email efforts beyond blast messages in the wake of GDPR and other tech challenges.

You've Got (Too Much) Mail

Oct 01, 2018

More than half of digital buyers surveyed by Yes Lifecycle said they get way too many emails from retailers, causing them to simply ignore them.

Email Isn't Social Media, but It's Still Pretty Popular

Aug 27, 2018

With the rise of social media and texting, some saw email as a communication vehicle that would eventually disappear. But according to a June 2018 Adobe survey of US internet users, personal email usage was up 17% over 2017.