Direct Marketing

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How D2C Brands Are Managing the Holiday Season Dynamics

How D2C Brands Are Managing the Holiday Season Dynamics

Nov 04, 2019

As some traditional brands and retailers flounder, a host of direct-to-consumer (D2C) brands have risen to capture US shoppers’ imagination—and an increasing share of their wallets. Many of these challenger brands haven’t yet leaned into holiday marketing like their established counterparts. But with continued business momentum, the ability to make marketing investments and expanded physical presences, this year should see additional emphasis.

MVMT’s CMO on What It Takes to Be a Successful D2C Marketer

Oct 17, 2019

When CMO Ryan Dell joined MVMT in 2016, the fashion brand was primarily a direct-to-consumer (D2C) watch seller with little retail presence. After establishing the brand—largely through building a strong following on social media—MVMT caught the attention of watch giant Movado Group, which acquired the company last year.

D2C Cleaning Company Truman’s Puts Customer Engagement at Forefront of Social

D2C Cleaning Company Truman’s Puts Customer Engagement at Forefront of Social

Sep 23, 2019

Creating an alluring social media presence is a tried-and-true strategy for direct-to-consumer (D2C) brands. Not only is social media a cost-effective way to reach consumers, but shoppers are more likely to research a D2C brand by looking at its social content.