Digital Video Advertising
Reports
Q3 2019 Digital Video Trends
More people are leaving pay TV for digital alternatives, as TV networks increase their subscription costs and end promotional prices.
View this ReportInterviews
What Brands Want from In-App Programmatic Advertising
John Egan, head of demand, EMEA, at mobile app ad exchange MoPub, a Twitter company, discusses how marketers are continuing to work on cracking the code on in-app programmatic advertising.
John Egan
Head of Demand, EMEA
MoPub, a Twitter company
Charts
There are 151 charts about 'Digital Video Advertising'
Most Recent Charts
Share of US Agency/Marketing Professionals’ Annual TV/Video Budget Allocated During Upfronts vs. Reserved for Scatter Market, by Upfront Attendance, June 2019 (% of total in each group)
UK Broadcast Video-on-Demand Ad Spending, 2017-2025 (millions of £)
Digital Video Ad Performance Metrics in North America: Video Ad Completion Rate, by Ad Length, Q2 2018-Q2 2019 (% of total impressions served by Extreme Reach)
Digital Video Ad Performance Metrics in North America: Time Spent with Video Ads, by Ad Length, Q2 2018-Q2 2019 (seconds)
Digital Video Ad Performance Metrics in North America: Impression Share, by Media Type, Q2 2018-Q2 2019 (% of total impressions served by Extreme Reach)
More On: Digital Video Advertising
See AllDigital Video Advertising Trends 2019
Nov 19, 2019
Digital video is growing. In fact, it’s rare to come across an area of digital video that isn’t seeing increased investment. Ad spending in digital video is no exception, and we anticipate it to grow 20.8% to more than $36 billion this year in the US. It’s happening in OTT and connected TV, as well as across mobile devices, programmatic exchanges, and social media platforms.
Sky Media’s Graeme Hutcheson on the UK’s Changing Video Consumption Habits
Oct 31, 2019
For our recent report on digital video in the UK, Graeme Hutcheson, director of advanced advertising strategy at Sky Media, the company’s advertising sales arm, outlined how the firm is dealing with changing consumption habits of its UK subscriber base and how it’s altering its advertising proposition as a result.
Germany Digital Video 2019
Sep 19, 2019
This year, Germany will have more than 47 million digital video viewers and more than 29 million mobile video viewers. In Germany, more people will watch Amazon Prime Video than Netflix, with both services having double-digit growth rates in 2019.
UK Digital Video 2019
Sep 19, 2019
Digital video viewership in the UK is high, driven by a broad choice of platforms. From free over-the-top platforms, to broadcasters’ own on-demand services, to a flourishing subscription landscape, UK viewers have a rich and varied digital video diet.
Latin America Digital Video 2019
Sep 19, 2019
This report features our latest forecasts for Latin America’s digital video market with breakouts for Argentina, Brazil and Mexico. It also looks at who’s watching, how and where they are watching, and what it all means for marketers.
Global Digital Video 2019
Sep 19, 2019
Digital and mobile video viewership, adoption of subscription over-the-top (OTT) services and video ad spending are on the rise throughout the world as audiences, programmers and advertisers continue to shift focus from traditional to digital platforms.
US Digital Video 2019
Sep 19, 2019
Ad dollars and viewers are pouring into digital video platforms as the TV industry continues to lose subscribers.