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eMarketer’s Analysts Explain Mary Meeker’s '2019 Internet Trends Report'

eMarketer’s Analysts Explain Mary Meeker’s '2019 Internet Trends Report'

Jun 21, 2019

Mary Meeker, “queen of the internet” and venture capitalist at Bond Capital, released her highly anticipated annual “Internet Trends Report” and touched on everything from digital media usage in the US to consumer confidence in China in the 333-slide presentation she gave at the Recode Code Conference earlier this month.

Average Time Spent with Media in the UK

Jun 17, 2019

Consumers in the UK are barely increasing their time spent with media, and similar to the rest of the world, time spent with mobile becomes a major driver of digital growth.

Average Time Spent with Media in France

Jun 12, 2019

Despite the rapid rise of digital, time spent with traditional media remains dominant in France. However, as consumers max out on how much they can multitask per day and reach a media saturation point, total time spent with media will likely plateau in the next several years.

Connected TV Ad Inventory Keeps Growing

Connected TV Ad Inventory Keeps Growing

Jun 11, 2019

Connected TV inventory is growing like weeds. We expect that more than half of the US population (57.2%) will watch connected TV in 2019, up from 51.7% in 2017. And the time they spend watching will increase too, which means the amount of connected TV inventory available to advertisers is proliferating.

In China, Adults Spend Half Their Media Time Online

Jun 07, 2019

This year, for the first time, adults in China will spend over half of their daily media time on the internet. This is largely a result of increased government efforts to transform and develop internet infrastructure in the more rural parts of the country.

More Video Streaming Options Won’t Change Consumer Behavior

More Video Streaming Options Won’t Change Consumer Behavior

Jun 03, 2019

Many Americans believe they will use more subscription services in the future. But when it comes to video streaming, just because there are more options doesn't mean consumers will drastically increase the number of services they're willing to pay for.

Time Spent on Digital Video in France Now 20% of Daily Viewing Time

May 29, 2019

Adults in France continue to devote more time to digital, especially video: Total viewing time (TV and digital video) remains steady, meaning viewers are replacing time spent with TV for digital video. This year, for the first time, digital video time will surpass 20% of total viewing time.

TV Industry Eyes Hybrid Linear, On-Demand OTT Services

TV Industry Eyes Hybrid Linear, On-Demand OTT Services

May 20, 2019

As more cord-cutters supplement traditional television with digital offerings, many in the TV industry are keen on the growing practice of combining linear OTT subscriptions with on-demand streaming.

Marketers Are Split on How They Define OTT

Marketers Are Split on How They Define OTT

May 17, 2019

In an IAB poll of marketers, half of the respondents defined OTT as streaming video that appears on any screen and 48% defined OTT as streaming video that appears on a TV screen.