US advertisers are committing more dollars upfront for linear TV and digital video, however the percentage of digital video ads being sold programmatically continues to increase.View this Report
Scott Rosenberg, Roku’s senior vice president and general manager of platform, spoke about how the digital video company approaches programmatic ad selling.
Senior Vice President, General Manager, Platform
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US Consumers Who View Digital Video via Connected TV Daily, by Age, May 2019 (% of respondents in each group)
US Consumers Who View Digital Video via Connected TV Device* Daily, 2014, 2017 & 2019 (% of respondents)
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eMarketer’s Analysts Explain Mary Meeker’s '2019 Internet Trends Report'
Jun 21, 2019
Mary Meeker, “queen of the internet” and venture capitalist at Bond Capital, released her highly anticipated annual “Internet Trends Report” and touched on everything from digital media usage in the US to consumer confidence in China in the 333-slide presentation she gave at the Recode Code Conference earlier this month.
Average Time Spent with Media in the UK
Jun 17, 2019
Consumers in the UK are barely increasing their time spent with media, and similar to the rest of the world, time spent with mobile becomes a major driver of digital growth.
Average Time Spent with Media in France
Jun 12, 2019
Despite the rapid rise of digital, time spent with traditional media remains dominant in France. However, as consumers max out on how much they can multitask per day and reach a media saturation point, total time spent with media will likely plateau in the next several years.
Connected TV Ad Inventory Keeps Growing
Jun 11, 2019
Connected TV inventory is growing like weeds. We expect that more than half of the US population (57.2%) will watch connected TV in 2019, up from 51.7% in 2017. And the time they spend watching will increase too, which means the amount of connected TV inventory available to advertisers is proliferating.
In China, Adults Spend Half Their Media Time Online
Jun 07, 2019
This year, for the first time, adults in China will spend over half of their daily media time on the internet. This is largely a result of increased government efforts to transform and develop internet infrastructure in the more rural parts of the country.
More Video Streaming Options Won’t Change Consumer Behavior
Jun 03, 2019
Many Americans believe they will use more subscription services in the future. But when it comes to video streaming, just because there are more options doesn't mean consumers will drastically increase the number of services they're willing to pay for.
Time Spent on Digital Video in France Now 20% of Daily Viewing Time
May 29, 2019
Adults in France continue to devote more time to digital, especially video: Total viewing time (TV and digital video) remains steady, meaning viewers are replacing time spent with TV for digital video. This year, for the first time, digital video time will surpass 20% of total viewing time.
TV Industry Eyes Hybrid Linear, On-Demand OTT Services
May 20, 2019
As more cord-cutters supplement traditional television with digital offerings, many in the TV industry are keen on the growing practice of combining linear OTT subscriptions with on-demand streaming.
Marketers Are Split on How They Define OTT
May 17, 2019
In an IAB poll of marketers, half of the respondents defined OTT as streaming video that appears on any screen and 48% defined OTT as streaming video that appears on a TV screen.