Digital Transformation
Reports
The Brand-Agency Relationship
This report will cover how brands rely on outside agency expertise and how that relationship has evolved in recent years. It also features 12 examples from brands on an in-house journey.
View this ReportInterviews
How a Quest to Boost Conversion Rates Resulted in a Company's Digital Transformation
Glen Hartman, senior managing director and lead for Accenture Interactive North America and global digital marketing/transformation, explains how a telecom giant's simple goal to increase the conversion rate of its paid media turned into a large-scale digital transformation.
Glen Hartman
Senior Managing Director and Lead for North America and Global Digital Marketing/Transformation
Accenture Interactive
Charts
There are 159 charts about 'Digital Transformation'
Most Recent Charts
What Could Most Affect the Ability of Companies Worldwide to Meet Their Strategic Goals? (% of respondents, Q1 2019-Q2 2019)
What Is Needed to Ensure that Agency Engagements Are Aligned with the Marketing Operational Goals of Companies Worldwide? (% of respondents, Q1 2019-Q2 2019)
What Are the Leading Areas of Strategic Focus for Companies Worldwide? (% of respondents, Q1 2019-Q2 2019)
What Do Companies in Germany, UK and the US Think Will Be the Most Important Driver of Business Growth in the Next Three Years? (% of respondents, March 2019)
How Concerned Are Companies in Germany, UK and the US About Digital Disruption? (% of respondents, March 2019)
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Is Your Digital Transformation Headed for Failure?
Mar 04, 2019
In large organizations, departments are often not designed or encouraged to work together. And the only way to fix this is with the support of top-level management.