Digital Transformation
Reports
Advancing Marketing Attribution
Our two-part attribution series focuses on holistic attribution. It explores best practices for implementing attribution at the organizational level and balancing channel- and company-level KPIs.
View this ReportInterviews
How a Quest to Boost Conversion Rates Resulted in a Company's Digital Transformation
Glen Hartman, senior managing director and lead for Accenture Interactive North America and global digital marketing/transformation, explains how a telecom giant's simple goal to increase the conversion rate of its paid media turned into a large-scale digital transformation.
Glen Hartman
Senior Managing Director and Lead for North America and Global Digital Marketing/Transformation
Accenture Interactive
Charts
There are 144 charts about 'Digital Transformation'
Most Recent Charts
How Likely Are Companies Worldwide to Implement Blockchain Technology in the Next Three Years? (% of respondents, Jan 2019)
Attitudes of Executives Worldwide Toward Their Company's State of Digital Transformation, by Success of Transformation, Sep 2018 (% of respondents in each group)
Attitudes of Executives Worldwide Toward Employee Roles During Their Company's Digital Transformation, by Success of Transformation, Sep 2018 (% of respondents in each group)
Attitudes of Executives Worldwide Toward the Role of Strategic Leadership During Their Company's Digital Transformation, by Success of Transformation, Sep 2018 (% of respondents in each group)
Which Departments Have a Leadership Role in Developing Digital Competencies for Companies Worldwide? (% of respondents, Feb 2019)
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Is Your Digital Transformation Headed for Failure?
Mar 04, 2019
In large organizations, departments are often not designed or encouraged to work together. And the only way to fix this is with the support of top-level management.