This report will cover how brands rely on outside agency expertise and how that relationship has evolved in recent years. It also features 12 examples from brands on an in-house journey.View this Report
Glen Hartman, senior managing director and lead for Accenture Interactive North America and global digital marketing/transformation, explains how a telecom giant's simple goal to increase the conversion rate of its paid media turned into a large-scale digital transformation.
Senior Managing Director and Lead for North America and Global Digital Marketing/Transformation
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What Could Most Affect the Ability of Companies Worldwide to Meet Their Strategic Goals? (% of respondents, Q1 2019-Q2 2019)
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Is Your Digital Transformation Headed for Failure?
Mar 04, 2019
In large organizations, departments are often not designed or encouraged to work together. And the only way to fix this is with the support of top-level management.