Holistic attribution is a must if companies want to understand the incremental effects of their marketing efforts on business KPIs. But how do firms balance business KPIs with their channel-level ones? We share tips and best practices.View this Report
Glen Hartman, senior managing director and lead for Accenture Interactive North America and global digital marketing/transformation, explains how a telecom giant's simple goal to increase the conversion rate of its paid media turned into a large-scale digital transformation.
Senior Managing Director and Lead for North America and Global Digital Marketing/Transformation
There are 139 charts about 'Digital Transformation'
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What Challenges Do Companies Worldwide Face When Supporting Digital Transformation with Smart Technologies? (% of respondents, Oct 2018)
IT Security Leaders Worldwide Who Consider Digitally Transforming Their Company to Be a High or Critical Business Priority, Sep 2018 (% of respondents)
CIOs Worldwide Who Agree that Successful CIOs Will Have Made the Transition from Delivering Technology to Driving Business Value by 2025 (% of respondents, Feb 2019)
More On: Digital TransformationSee All
Is Your Digital Transformation Headed for Failure?
Mar 04, 2019
In large organizations, departments are often not designed or encouraged to work together. And the only way to fix this is with the support of top-level management.
How Forbes Is Digitally Transforming Itself
Feb 21, 2019
Revamping a century-old business magazine is like changing car tires at 100 mph, according to Salah Zalatimo, chief digital officer at Forbes. Like a Nascar pit crew, the team responsible for transforming a company like Forbes has to work quickly and precisely.
Advancing Marketing Attribution
Feb 19, 2019
Holistic attribution is a must if companies want to understand the incremental effects of their marketing efforts on key performance indicators (KPIs). It is difficult to achieve, but companies can make the move, so long as they follow necessary steps.
How Organizational Structures Obstruct Digital Transformation
Feb 13, 2019
Technology is the means to transformation, not an end in itself. Rigid internal structures impede many organizations' digital transformation efforts.
What Services or Initiatives Are Companies in North America Implementing as Part of Their Digital Service Transformation Goals? (% of respondents, Dec 2018)
Feb 12, 2019
What Share of Their Workforces Have Companies Worldwide Moved Into New Roles Due to the Impact of New Technologies? (% of respondents, 2018)
Feb 07, 2019
What Are the Biggest Challenges Facing B2C Companies Worldwide with Marketing Programs? (% of respondents, July 2018)
Feb 05, 2019
Information and Communication Technology Spending Worldwide, by Customer Type, 2022 (trillions and % of total)
Feb 04, 2019
Do Senior Level Marketers Worldwide Have a Formalized Digital Transformation Plan for Their Business? (% of respondents, March 2018)
Feb 04, 2019
Getting Smart About Artificial Intelligence
Jan 31, 2019
This report highlights five best practices for marketers and advertisers as they evaluate the use of artificial intelligence and machine learning technologies in their operations.
How Do IT Professionals Worldwide Think Organizations Can Better Support Emerging Business Initiatives? (% of respondents, Oct 2018)
Jan 22, 2019
How Is Availability of Key Skills Affecting the Growth Prospects at Companies Worldwide? (% of respondents, Oct 2018)
Jan 21, 2019
How Concerned Are CEOs Worldwide About Select Potential Threats to Their Growth Prospects in 2019? (% of respondents)
Jan 21, 2019
What Are the Main Challenges for Executives Worldwide that Prevent Digital Transformation at Their Company? (% of respondents, Q3 2018)
Jan 15, 2019