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Kohl’s Increases Foot Traffic by Accepting Amazon Returns

Kohl’s Increases Foot Traffic by Accepting Amazon Returns

May 10, 2019

After initial signs of success, Kohl’s will expand its Amazon returns program nationwide in July. The pilot program, which launched in Chicago and Los Angeles in 2017, performed particularly well, leading to 9% growth in new customers and 8% growth in revenues compared with national growth of 1% and 2%, respectively, according to payment data analyzed by Earnest Research.

Amazon Prime Members and Their Need for (Shipping) Speed

Amazon Prime Members and Their Need for (Shipping) Speed

Apr 29, 2019

Last week, Amazon announced its latest ploy to attract and retain Prime members: An $800 million investment in one-day delivery. This expansion initiative comes when growth among its most lucrative shoppers is waning. We estimate that US Prime user growth will be less than 9% this year, vs. 12.5% in 2018.

Digital vs. Traditional Consumers: How Generational Gaps Define Shopping Tendencies

Digital vs. Traditional Consumers: How Generational Gaps Define Shopping Tendencies

Apr 25, 2019

Younger, digitally engaged consumers love to use almost any technology that might make their buying process more self-sufficient, whereas traditional consumers are driven more by cost and ease of use.