Digital Shoppers & Buyers
Reports
US Hispanics 2019
The spending power of the Hispanic market doesn’t yet live up to the size of the Hispanic population. But with education and homeownership on the upswing—and entrepreneurship a continuing strength—this market is poised for greater growth.
View this ReportInterviews
Can Amazon Penetrate Canada's Saturated Digital Grocery Market?
Amazon is already one of the top digital retailers in Canada. But that may not be the case with digital grocery, a highly competitive space where established players are vying to fill up virtual shopping carts. eMarketer spoke with Michael LeBlanc, founder and principal of M.E. LeBlanc & Company, about Amazon's role in the country's overall ecommerce landscape and its digital grocery sector.
Michael LeBlanc
Founder, Principal
M.E. LeBlanc & Company
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Important Factors When Making a Digital Purchase Decision According to Digital Buyers in Germany, May 2019 (% of respondents)
How Often Do US Internet Users* Buy More than They Intend to Keep? (% of respondents, July 2019)
US Internet Users* Whose Most Recent Fashion Purchase Was Inspired by Social Media Browsing, by Generation, July 2019 (% of respondents in each group)
Products/Services Purchased Digitally by US Hispanic vs. Total Internet Users, Nov 2018 (millions and % of total)
What Products/Services Do Consumers in Great Britain Purchase Digitally? (% of respondents, 2014-2019)
More On: Digital Shoppers & Buyers
See AllDeals and Product Search Features Drive Retail App Downloads for In-Store Shoppers
Sep 12, 2019
More shoppers are utilizing omnichannel offerings to simplify their shopping experiences. For brands and retailers, offering consumers an obvious in-app value exchange can lead to downloads and encourage loyalty.
Influencers Have More Sway Among D2C Shoppers
Aug 11, 2019
Scrolling through social media, it’s hard not to be influenced by influencers. Do you need another carry-on bag? Probably not. But do you have to have it after you saw an influencer capturing its essence on the hills of Santorini, and you suddenly saw yourself there? Of course you do.
