Digital Shoppers & Buyers
Reports
Grocery Ecommerce 2019
Grocery is the least penetrated but fastest-growing category in ecommerce today. Traditional brands and retailers need to understand why this channel shift is accelerating and adjust their marketing and selling strategies accordingly.
View this ReportInterviews
Can Amazon Penetrate Canada's Saturated Digital Grocery Market?
Amazon is already one of the top digital retailers in Canada. But that may not be the case with digital grocery, a highly competitive space where established players are vying to fill up virtual shopping carts. eMarketer spoke with Michael LeBlanc, founder and principal of M.E. LeBlanc & Company, about Amazon's role in the country's overall ecommerce landscape and its digital grocery sector.
Michael LeBlanc
Founder, Principal
M.E. LeBlanc & Company
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Which Types of Paid Subscription Services Might US Subscribers* Cancel or Switch Providers for in the Next Year? (% of respondents, March 2019)
Which Types of Paid Subscription Services Are US Subscribers* Currently Using or Trying Out? (% of respondents, March 2019)
How Often Do US Subscribers* Use Key Types of Paid Subscription Services? (% of respondents, March 2019)
Which Benefits Would Most Motivate US Internet Users to Consider Trying a New Direct-to-Consumer (D2C) Brand? (% of respondents, March 2019)
US Internet Users Who Have Purchased a Direct-to-Consumer (D2C)* Brand, March 2019 (% of respondents)
More On: Digital Shoppers & Buyers
See AllKohl’s Increases Foot Traffic by Accepting Amazon Returns
May 10, 2019
After initial signs of success, Kohl’s will expand its Amazon returns program nationwide in July. The pilot program, which launched in Chicago and Los Angeles in 2017, performed particularly well, leading to 9% growth in new customers and 8% growth in revenues compared with national growth of 1% and 2%, respectively, according to payment data analyzed by Earnest Research.
Amazon Prime Members and Their Need for (Shipping) Speed
Apr 29, 2019
Last week, Amazon announced its latest ploy to attract and retain Prime members: An $800 million investment in one-day delivery. This expansion initiative comes when growth among its most lucrative shoppers is waning. We estimate that US Prime user growth will be less than 9% this year, vs. 12.5% in 2018.
Digital vs. Traditional Consumers: How Generational Gaps Define Shopping Tendencies
Apr 25, 2019
Younger, digitally engaged consumers love to use almost any technology that might make their buying process more self-sufficient, whereas traditional consumers are driven more by cost and ease of use.
