Digital Retail Practices

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Kohl’s Increases Foot Traffic by Accepting Amazon Returns

Kohl’s Increases Foot Traffic by Accepting Amazon Returns

May 10, 2019

After initial signs of success, Kohl’s will expand its Amazon returns program nationwide in July. The pilot program, which launched in Chicago and Los Angeles in 2017, performed particularly well, leading to 9% growth in new customers and 8% growth in revenues compared with national growth of 1% and 2%, respectively, according to payment data analyzed by Earnest Research.

More Digital Buyers Purchase Clothing Online

More Digital Buyers Purchase Clothing Online

May 01, 2019

Three in five US internet users say they've purchased clothes, shoes or accessories online in the past month, according to an April 2019 eMarketer survey conducted by Bizrate Insights. That figure climbs to 68% for females as well as younger consumers (ages 18 to 34).

What Retailers Need to Know About Gen Z

What Retailers Need to Know About Gen Z

Apr 01, 2019

Gen Z is a tough generation for retailers to figure out. They grew up on the internet, but don't like to be targeted with ads there, and crave authenticity in all of their interactions. We parsed the research to help retailers figure it out.

Amazon’s New Grocery Chain Shakes Up the Dynamics in Grocery Ecommerce

Amazon’s New Grocery Chain Shakes Up the Dynamics in Grocery Ecommerce

Mar 29, 2019

The online grocery market heats up following the news Amazon is planning to open a new line of grocery stores in locations across the US in 2019.

D2C Brands Attract Young Consumers with Sustainability Initiatives

D2C Brands Attract Young Consumers with Sustainability Initiatives

Mar 13, 2019

Brands that focus on supply chain sustainability—by showcasing factory conditions, production processes and waste solutions—bode well with young consumers.