Digital Privacy & Security

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How Are Marketers Adapting to Data Privacy Laws?

Feb 08, 2019

One of the biggest trends in advertising this year will be consumer privacy and security concerns, which has forced marketers to get their data houses in order.

Telecom and Media Firms Selling Data Are Facing Backlash

Jan 29, 2019

Data privacy battles are heating up now that a group of US senators are asking regulators to investigate how telecom firms are selling people's location data.

A 10% Discount? Sure, What Do You Want to Know?

Jan 25, 2019

Consumers don’t fully trust retailers with their data. But, they’ll put their reservations aside for the right price.

Data Privacy Legal Battles Are Heating Up

Jan 24, 2019

Amid prevalent data breaches and growing consumer distrust over personal data, regulators are becoming more stringent on imposing fines for those who violate privacy laws.

Publishers Can Engage Advertisers with Data Consulting

Jan 23, 2019

To satisfy their most loyal advertisers, some media companies are creating new data-driven ad products and services.