Digital Privacy & Security
How will advertising on Facebook evolve at a time when regulators are circling, advertisers are getting restless and consumer attitudes are sliding? This report, informed by extensive conversations with dozens of brand and agency executives, details our expectations over the next 24 months.View this Report
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Digital Marketing in Today’s Privacy-Conscious World
What Companies Need to Know About GDPR, CCPA and Other Industry Changes in the Next 12 Months
Facebook’s Privacy Moves
Why Groups and Messaging Were Front and Center at f8, and Other Takeaways for Marketers
Latin America Digital Ad Spending 2019
As More Consumers Turn to Digital, Ad Spending Grows
eMarketer's chief innovation officer Geoff Ramsey recently spoke with Bill Duggan, group executive vice president of the ANA to discuss Amazon, trust and digital creative.
Chief Innovation Officer
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Which Types of Information Are US Internet Users Willing to Share for a Personalized Experience? (% of respondents, May 2019)
Would Internet Users Worldwide Trust Smart Speakers to Perform Select Tasks? (% of respondents, May 2019)
Have Concerns About Digital Security Among Internet Users Worldwide Changed in the Past Year? (% of respondents, by age, May 2019)
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The Three Ps of Gen X Tech Use: Plugged In, (Social) Platforms and Privacy
Aug 20, 2019
Adopting new technology is the norm among Generation X, and unlike digital natives, this adoption hasn’t crowded out old media. But before marketers can tap into Xers’ widespread accessibility, they should understand their unique device and media usage, social platform preferences and privacy concerns.
Consumers Are More Open to Biometrics
Aug 13, 2019
Nearly half of consumers surveyed by Paysafe said they’ve used biometrics—typically based on facial recognition technology—to make some form of payment.
Will CCPA Have GDPR-Like Effects?
Jul 25, 2019
As the January 1, 2020 deadline to comply with the California Consumer Privacy Act (CCPA) looms, marketers remain confused and concerned, particularly as amendments continue to mount. This month, government officials voted on seven new amendments covering everything from information collected for loyalty programs to consumer request disclosure methods.