Digital Privacy & Security
Facebook’s annual f8 conference is aimed at developers, but it included a range of announcements that will impact marketers as well. In this report, we go beyond the news and unpack what those announcements mean.View this Report
eMarketer's chief innovation officer Geoff Ramsey recently spoke with Bill Duggan, group executive vice president of the ANA to discuss Amazon, trust and digital creative.
Chief Innovation Officer
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How Much Do Internet Users in Brazil Know About the Lei Geral de Proteção de Dados (LGPD)*? (% of respondents, March 2019)
What Aspects Do Internet Users in Brazil Evaluate Before Providing Personal Data to Companies? (% of respondents, March 2019)
How Relevant Are Emails Sent to UK Internet Users Now that GDPR Is Implemented? (% of respondents, May 2019)
Do Employees Worldwide Feel that Their Personal Data and Information Is More Protected Since GDPR Enforcement Began? (% of respondents, May 2019)
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Facebook's New Libra Cryptocurrency Helps the Company Diversify Away from Advertising
Jun 24, 2019
After a year of rumors, Facebook confirmed its plans to create a financial system based off a new cryptocurrency called Libra. While the company derives a majority of its revenues from advertising, it’s clear that it’s been trying to diversify its income, and this new digital currency—along with its new digital wallet feature Calibra—is the next step in executing this strategy.
How Browser Privacy Updates Are Affecting Influencer Attribution
May 27, 2019
Measuring influencer attribution is already an issue for marketers, and the recent privacy updates on browsers like Apple’s Safari and Google Chrome aren’t going to make things easier.
How GDPR Affected Marketers in Its First Year
May 23, 2019
It’s been one year since GDPR became enforceable and marketers are still anxious about data regulation. Since the law went into effect, ad trade groups have become more accepting of outside regulation but they still want to shape the laws that affect their industry.