Digital Music



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Pandora Appeals to Advertisers with 'Co-Listening' Data

Apr 23, 2019

More than 72 million people in the US will listen to Pandora on a monthly basis in 2019, according to our latest forecast. That’s 35.4% of all digital audio listeners in the country.

Apple Music Continues to Grow, Should Marketers Be Worried?

Mar 29, 2019

Apple Music will gain an additional 5 million monthly active users (MAUs) in the US this year, reaching a total of 33.4 million. We expect the streaming service will continue to grow and take an 18.3% share of US digital audio MAUs by 2021.

Spotify to Surpass Pandora Listeners by 2021, Sooner Than Expected

Mar 24, 2019

Pandora may be the most popular music streaming service in the US, but it won’t retain the No. 1 spot for much longer. According to our latest forecast on digital music listeners, Spotify will surpass Pandora in terms of users by 2021—one year sooner than we predicted last year.