Both perceived customer demand as well as internal demands for accountability and measurability are driving personalization efforts. This report explores how marketers are using data to optimize omnichannel experiences for consumers, and what consumers think of these personalization efforts.View this Report
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Customer Experience 2019 (Part 1)—Audience Segmentation and Targeting
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Digital Ad Fraud 2019
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Facebook's New Libra Cryptocurrency Helps the Company Diversify Away from Advertising
Jun 24, 2019
After a year of rumors, Facebook confirmed its plans to create a financial system based off a new cryptocurrency called Libra. While the company derives a majority of its revenues from advertising, it’s clear that it’s been trying to diversify its income, and this new digital currency—along with its new digital wallet feature Calibra—is the next step in executing this strategy.
To Stay Competitive, Ad Agencies Mimic Consultancies
May 06, 2019
Agencies have always operated in a competitive market, but now, they must contend with brand clients bringing marketing tasks in-house and consultancies encroaching on their turf.
Where Do Amazon’s Incremental Ad Revenues Come From?
May 03, 2019
Amazon’s US digital ad revenues will grow 53% in 2019, as it continues to steal share from the Facebook-Google duopoly. That will amount to $3.92 billion in incremental US ad revenues this year, or 82% of Amazon’s worldwide total. And nearly half (43.9%) will come from mobile ad spending.
Should Ad Agencies Embrace Audits?
Apr 16, 2019
Brands are auditing their agencies to verify how their businesses operate, but some agencies have pushed back against audits. Ali Plonchak, managing director of digital strategy and integration at ad agency Crossmedia, said that agencies should embrace audits because they facilitate transparency, which brand clients demand more of.
Who’s Afraid of Fake Followers?
Mar 11, 2019
Despite industrywide calls to combat fraud, fake followers are still a top concern among influencer marketers.