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Facebook's New Libra Cryptocurrency Helps the Company Diversify Away from Advertising

Facebook's New Libra Cryptocurrency Helps the Company Diversify Away from Advertising

Jun 24, 2019

After a year of rumors, Facebook confirmed its plans to create a financial system based off a new cryptocurrency called Libra. While the company derives a majority of its revenues from advertising, it’s clear that it’s been trying to diversify its income, and this new digital currency—along with its new digital wallet feature Calibra—is the next step in executing this strategy.

To Stay Competitive, Ad Agencies Mimic Consultancies

To Stay Competitive, Ad Agencies Mimic Consultancies

May 06, 2019

Agencies have always operated in a competitive market, but now, they must contend with brand clients bringing marketing tasks in-house and consultancies encroaching on their turf.

Where Do Amazon’s Incremental Ad Revenues Come From?

Where Do Amazon’s Incremental Ad Revenues Come From?

May 03, 2019

Amazon’s US digital ad revenues will grow 53% in 2019, as it continues to steal share from the Facebook-Google duopoly. That will amount to $3.92 billion in incremental US ad revenues this year, or 82% of Amazon’s worldwide total. And nearly half (43.9%) will come from mobile ad spending.

Should Ad Agencies Embrace Audits?

Should Ad Agencies Embrace Audits?

Apr 16, 2019

Brands are auditing their agencies to verify how their businesses operate, but some agencies have pushed back against audits. Ali Plonchak, managing director of digital strategy and integration at ad agency Crossmedia, said that agencies should embrace audits because they facilitate transparency, which brand clients demand more of.

Who’s Afraid of Fake Followers?

Who’s Afraid of Fake Followers?

Mar 11, 2019

Despite industrywide calls to combat fraud, fake followers are still a top concern among influencer marketers.