Digital Ad Spending

Marketing budgets are spread across a wide array of media today, and figuring out digital ad spending means knowing where the market is moving. eMarketer's forecasts, data and statistics include estimates for digital ad spending by format (display, video, rich media, classified, paid search, radio, ... podcast, social media), by industry (automotive, CPG and consumer products, financial service, healthcare and pharma, media and entertainment, retail, telecomm, electronics and computers, and travel), and by worldwide regions (Asia-Pacific, Europe, Latin America, Middle East & Africa, North America) and countries within those regions. eMarketer's reports, charts, interviews and forecasts provide you with data and insights to answer a variety of questions such as:Show More ▼
  • How much money is spent on digital advertising each year?
  • What is the global digital ad spend, and what is it by country?
  • What is digital ad spending by format?

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More On: Digital Ad Spending

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What to Know About Political Ad Spending Requirements Ahead of Canada's Federal Election

What to Know About Political Ad Spending Requirements Ahead of Canada's Federal Election

Aug 19, 2019

Digital campaigning is crucial to candidates running for election worldwide, and it's no different in Canada. But new requirements—which kicked in earlier this summer—mean that political parties need to be more efficient with their ad dollars. With the upcoming federal election happening in October, here's what you need to know about the Elections Modernization Act (EMA).

US Healthcare and Pharma Ad Spending Still Hampered by Compliance Laws

US Healthcare and Pharma Ad Spending Still Hampered by Compliance Laws

Aug 19, 2019

Healthcare and pharma ad spending remains the smallest ad-spending category in the US due to restrictive compliance laws that make it difficult to target audiences, but the legalization of cannabis has helped bolster spending.

Competition and Brexit Will Drive Down CPG's Share of Ad Spend in UK

Aug 18, 2019

The consumer packaged goods (CPG) industry in the UK has to deal with not only Brexit effects, but also strong competition from retailers’ own-label products. As such, we predict that this industry will see a diminishing share of the digital ad spend market through 2020.

Digital Marketing Trends Roundup 2019

Aug 12, 2019

People routinely refer to the digital era as one of rapid change. But it’s more accurate to say the pace is uneven. This Roundup includes data, insights and interviews on the latest trends impacting digital ad spending and key happenings across marketing channels.

Ad Spend on Travel in the US Is Growing Faster than Other Verticals

Ad Spend on Travel in the US Is Growing Faster than Other Verticals

Aug 09, 2019

Travel is the sixth-largest industry in terms of ad spending in the US this year, according to our newest estimates. Rising competition and a strong economy are prompting travel companies to increase their ad budgets to capture a larger market share.

As Digital Audio Advertising Heats Up, D2Cs Pivot to Podcasts

As Digital Audio Advertising Heats Up, D2Cs Pivot to Podcasts

Aug 08, 2019

US consumers dig digital audio, and as listenership heats up, so does advertiser investment. For direct-to-consumer (D2C) brands, podcasts are top-of-mind as they provide engaging and influential ad opportunities.

Search Is Retail's Fastest-Growing Ad Format

Search Is Retail's Fastest-Growing Ad Format

Aug 05, 2019

In 2019, US retail search ad spend will increase 22.5% to $13.12 billion. Retail search spend is bolstered by Google Shopping ads and lower-funnel ads that are essential for driving ecommerce.

eMarketer’s July Earnings Recap: Facebook, Amazon, Google, Twitter, Snapchat, Netflix

eMarketer’s July Earnings Recap: Facebook, Amazon, Google, Twitter, Snapchat, Netflix

Jul 30, 2019

The second half of July means Q2 earnings are out. While some results were surprising, others showed companies’ continued growth, and in one instance, even a potential rebound. We offer our analysis on six companies as well as our own forecasts.

US Healthcare and Pharma Digital Ad Spending 2019

US Healthcare and Pharma Digital Ad Spending 2019

Jul 25, 2019

Healthcare and pharma ad spend is growing at a similar pace to other verticals, but FDA regulations and strict privacy laws restrict overall budgets.

US Automotive Digital Ad Spending 2019

US Automotive Digital Ad Spending 2019

Jul 25, 2019

Automotive digital ad spend is increasing, but growth is decelerating due to larger forces at play.

US Financial Services Digital Ad Spending 2019

US Financial Services Digital Ad Spending 2019

Jul 25, 2019

Financial services firms are increasing their digital budgets, particularly for mobile, to target young consumers.

US Telecom, Computing Products and Consumer Electronics Digital Ad Spending 2019

US Telecom, Computing Products and Consumer Electronics Digital Ad Spending 2019

Jul 25, 2019

Telecom and consumer electronics companies are increasing their digital ad spend as they adjust to rapidly changing technology developments.

Germany Digital Ad Spending by Industry 2019

Germany Digital Ad Spending by Industry 2019

Jul 25, 2019

Digital ad spending in Germany will approach €7.3 billion ($8.6 billion) this year—nearly 10% more than in 2018. The sectors we analyze—including automotive, consumer packaged goods (CPG), financial services, healthcare/pharma, retail and travel—will all see much higher spending on mobile ads.

US Retail Digital Ad Spending 2019

US Retail Digital Ad Spending 2019

Jul 25, 2019

Retail ad budgets continue to grow at a steady pace as retail stalwarts battle disruption from Amazon and other digitally savvy companies.

US Travel Digital Ad Spending 2019

US Travel Digital Ad Spending 2019

Jul 25, 2019

Thanks to rising competition and a strong economy, travel companies are increasing their digital ad budgets.