Digital Ad Spending
- How much money is spent on digital advertising each year?
- What is the global digital ad spend, and what is it by country?
- What is digital ad spending by format?
The reports in this collection look at ad spending in the retail, financial services, computing products and consumer electronics, automotive, telecom, travel, health and pharma, media, entertainment and CPG industries. Countries covered in this report series include the US, UK and Germany.View this Report
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UK Digital Ad Spending by Industry 2019
In a Digitally Advanced Market, Top Five Industries Spend at Similar Rates
US Media and Entertainment Digital Ad Spending 2019
Companies in Need of Differentiation Increasingly Turn to Digital Advertising
US CPG Digital Ad Spending 2019
Private-Label Competition and M&A Dampen Ad Spend Growth
- Digital Ad Spending
- Google Ad Revenues
- Mobile Ad Spending
- Retail & Ecommerce Sales
- Total Media Ad Spending
- YouTube Viewers
- Alibaba, Worldwide
- B2B Digital Ad Spending, US
- Baidu, Worldwide
- Digital Ad Revenues, by Company, US
- Digital Ad Revenues, by Company, Worldwide
- Digital Ad Spending, US
Max Jaffe, programmatic practice lead at ad-buying firm GroupM, spoke about how programmatic advertisers are creating more direct routes to the publishers they buy inventory from.
Managing Partner, Programmatic Practice Lead
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Facebook and Google Maintain Grip in UK Digital Ad Market
Oct 21, 2019
Despite broad economic uncertainty fueled by Brexit and reduced digital ad spending across multiple industries in the UK, Facebook and Google’s shares of the digital ad market in the region continues to grow.
Brexit’s Impact on the UK Auto Industry Means a Drop in Digital Ad Spending
Sep 09, 2019
Lingering uncertainty over Brexit has had an impact on all industries across the British economy, but the automotive sector has been hit particularly hard, which has affected how much it can spend on digital ads.
US Podcast Ad Spending, 2016-2023 (millions)
Sep 06, 2019
The German Auto Industry Is Seeing Slowing Growth in Ad Spend
Sep 04, 2019
Germany’s auto industry is central to the economy of the country and the region. But because of macroeconomic trends—like the volatility of the US-China trade negotiations and US President Donald Trump’s mixed trade signals on German cars—the automotive sector in Germany is underspending on ads compared with other industries. The medium-term prognosis remains uncertain.
Competition and Brexit Will Drive Down CPG's Share of Ad Spend in UK
Aug 29, 2019
The consumer packaged goods (CPG) industry in the UK has to deal with not only Brexit effects, but also strong competition from retailers’ own-label products. As such, we predict that this industry will see a diminishing share of the digital ad spend market through 2020.
German Financial Ad Spending Gets Boost from Brexit Uncertainty
Aug 26, 2019
While the UK and other EU countries are in the throes of preparing for Brexit, Germany may be benefiting most from changes in the UK’s commercial landscape.