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Older Americans Drive Growth of Wearables

Dec 13, 2018

If you’re still looking for a holiday gift for a parent or grandparent, a wearable device could be well-received. Americans 55 and older are the fastest-growing group of electronic wearable users in the US, according to eMarketer’s latest wearables forecast, largely due to the devices’ enhanced health features.

Customer Service Expectations Are Evolving

Dec 13, 2018

Due to the growing number of channels available and younger consumers reaching adulthood, expectations for customer service have been changing.

The Digital Video Series: Baby Boomers | Infographic

Nov 29, 2018

The number of boomers watching digital video on a monthly basis might not be as high as younger generations, but the 37.7 million who will do so this year are more likely to use computers and streaming services than their smartphones.

The Digital Video Series: Gen X | Infographic

Nov 28, 2018

Just like their younger cohorts, Gen Xers are shifting their viewing habits from traditional TV to digital video.

The Digital Video Series: Millennials | Infographic

Nov 27, 2018

This year, 64.8 million millennials will watch digital video at least once a month, according to eMarketer estimates. That figure will continue to increase year over year, reaching 66.8 million by 2022.

The Digital Video Series: Kids & Teens | Infographic

Nov 26, 2018

While kids are not likely to own a smartphone or have a large social media presence, video dominates their digital activity.

Martech Is Eating Up CMOs' Budgets

Nov 15, 2018

As digital marketing becomes more automated, marketers are allocating more of their budgets to marketing technology. Research indicates CMOs spend about 30% of their budgets on tech products.

Where Do Former Toys 'R' Us Customers Shop Now?

Nov 15, 2018

Store closures are the hallmark of the so-called retail apocalypse, but the demise of brick-and-mortar locations might be more apparent to industry watchers. The average consumer doesn't always pay attention—unless a particular store meant something to them.

Millennials Browse In-Store, but Buy Online

Nov 12, 2018

Even with the ubiquity of digital buying, the in-store shopping experience continues to have importance. And even more so with younger consumers.