As baby boomers age and the 65-plus population expands, the need for healthcare services will increase rapidly. Heidi Culbertson, CEO of Marvee—a tech company that builds Alexa skills for aging adults—is among a group of healthcare providers and entrepreneurs betting that voice assistants can fill this need.
More Marketers Have to Get Real with Teens
Consulting and Behavioral Insights Lead
Center for Generational Kinetics
How Advertisers Can Capitalize on Esports Fandom and Reach Teens
Associate Professor and Co-Director, Center for Public Opinion
University of Massachusetts Lowell
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Which Organizational Competencies Do Companies Worldwide Need to Develop the Most? (% of respondents, Q4 2018)
Companies Worldwide with a Digital Management Initiative or Transformation Program Underway, 2018 & 2019 (% of respondents)
What Social Media Platforms Do US Affluent Travelers Use for Trip Inspiration/Planning? (% of respondents, 2019)
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Millennials and Gen Zers Are Less Inclined to Participate in Loyalty Programs
May 06, 2019
Loyalty programs have drawn in many consumers over the years, but millennials and Gen Zers are not participating at the same level as those generations before them did.
Mother’s Day 2019: Givers, Gifts and Phishing Emails?
May 02, 2019
This Mother’s Day, gift givers will spend a record-breaking $25.0 billion on their mothers and other women in their lives, according to an April 2019 report from the National Retail Federation (NRF). This figure tops last year’s spending of $23.1 billion.