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How Mobile and Social Figure into Gen X Shopping

How Mobile and Social Figure into Gen X Shopping

Jul 14, 2019

Mobile and social usage are major elements of Gen X’s digital activity, so it’s no surprise that those also figure into their shopping. But while such usage is a default behavior for millennials, Gen X is selective in using mobile and (especially) social as shopping tools.

Millennials Have Diminishing Opinions About Businesses

Millennials Have Diminishing Opinions About Businesses

Jul 08, 2019

Millennials are increasingly skeptical of businesses' motives and impact on society, and companies need to take these attitudes seriously if they don’t want to miss out on the younger generations’ potential as consumers and employees, according to a new survey from consultancy Deloitte.