This report will guide marketers through a customer journey mapping exercise and explore why and how different content can be implemented throughout the life cycle.View this Report
Jason Goldberg, senior vice president of commerce at Publicis.Sapient, digs into the strategy behind Amazon Go and tells eMarketer how the ecommerce giant will further disrupt retail's competitive landscape.
Chief Commerce Strategy Officer
There are 301 charts about 'Customer Experience'
Most Recent Charts
How Do Retailers in North America Use In-Store Customer Experiences to Compete with Digital Channels? (% of respondents, Jan 2019)
What In-Store Strategies Have Retailers in North America Implemented vs. Plan to Implement in 2019? (% of respondents, Jan 2019)
More On: Customer ExperienceSee All
Chatbots Useful for Some Customer Service, but Can't Do Everything Yet
May 14, 2019
Marketers are looking to chatbots to help personalize the automated aspects of customer service, but many believe the technology still has some ways to go before catching up with their expectations.
Are Marketers Being Realistic About Their Customer Experience?
Apr 16, 2019
In the US, almost half of marketers think they’re delivering an “excellent” customer experience, according to January 2019 research from The Harris Poll. But fewer than a quarter of consumers felt the same.