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Customer Experience 2019 (Part 2)—Personalization and Data-Driven Experiences

Customer Experience 2019 (Part 2)—Personalization and Data-Driven Experiences

Jun 11, 2019

Both perceived customer demand as well as internal demands for accountability and measurability are driving personalization efforts. This report explores how marketers are using data to optimize omnichannel experiences for consumers, and what consumers think of these personalization efforts.