Coupons

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Paper or Paperless, Consumers Want Convenient Coupons

Paper or Paperless, Consumers Want Convenient Coupons

Apr 09, 2019

From their mailboxes to their mobile phones, shoppers look for coupons everywhere, but convenience is a must. For marketers, it’s important to provide consumers with discounts that are easy to find and use.

Who's Using Mobile Coupons in the US?

Who's Using Mobile Coupons in the US?

Dec 03, 2018

This year, 134.0 million mobile users in the US will use a mobile coupon. That's an 8.0% increase from 2017, according to eMarketer estimates.

Discount Seekers Increasingly Rely on Mobile

Oct 11, 2018

Everyone knows shoppers love discounts, but how do they find them and which channels do they prefer?

Why Some Retailers Prefer Reward-Based Promotions

Why Some Retailers Prefer Reward-Based Promotions

Sep 14, 2018

Many say they don't want to appear that they're consistently offering products at a discount—they want to create the impression they're a premium brand.