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Who's Using Mobile Coupons in the US?

Dec 03, 2018

This year, 134.0 million mobile users in the US will use a mobile coupon. That's an 8.0% increase from 2017, according to eMarketer estimates.

Discount Seekers Increasingly Rely on Mobile

Oct 11, 2018

Everyone knows shoppers love discounts, but how do they find them and which channels do they prefer?

Why Some Retailers Prefer Reward-Based Promotions

Sep 14, 2018

Many say they don't want to appear that they're consistently offering products at a discount—they want to create the impression they're a premium brand.

Content Marketing Goof: Posting a 'Story' When Consumers Want a Coupon

Aug 10, 2018

A new survey finds a bit of common ground between marketers' priorities and consumers' preferences when it comes to content posted on social platforms.