Cost per Thousand (CPM)

Reports

Latest ReportMarketingAdvertisingAd Spending
Report by Lauren Fisher Apr 18, 2019

Digital Display Ad Pricing StatPack

This StatPack provides a visual overview of trends in display, video and mobile ads bought programmatically, both in the US and worldwide.

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Digital Ad Pricing StatPack

Programmatic Display CPMs and Pricing Trends for 2018

Performance Metrics

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Charts

There are 7 charts about 'Cost per Thousand (CPM)'

Performance BenchmarksCost per Thousand (CPM)Ad Spending by MediaTV Ad SpendingCost per Click (CPC)Big DataMarketing Measurement SurveysSocial Media MarketingMobile AdvertisingMobile ActivitiesMobile AppsHoliday & Seasonal ShoppingImpressions

Most Recent Charts

What Types of Marketing Data Do Companies Worldwide Track? (% of respondents, Jan 2019)

Average CPMs for Select Social Networks Worldwide, Q4 2018 (among impressions analyzed by 4C)

Mobile In-App Ad Performance Metrics: Average eCPM, by Ad Type, OS and Region, H1 2018

US Black Friday vs. Cyber Monday TV Ad Spending Metrics, 2016-2018

Average CPM for US Primetime TV Upfront Ads, Broadcast vs. Cable, 2008-2019

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More On: Cost per Thousand (CPM)

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Digital Ad Spending Share in Peru, by Pricing Model, 2014-2017 (% of total)

Digital Ad Spending Share in Peru, by Pricing Model, 2014-2017 (% of total)

Apr 23, 2018

eMarketer Study of Digital Ad Prices Finds Rising CPMs

Mar 23, 2018

In a new study based on an analysis of nearly two dozen platforms' ad prices, eMarketer reports that programmatic ad prices have risen meaningfully over the past 12 months.

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