Content Marketing - Reports, Statistics & Trends Data | eMarketer

Reports

Latest Report B2B Marketing Retail & Ecommerce

Report by Jillian Ryan May 1, 2019

Creating and Distributing Content for the Customer Journey

This report will guide marketers through a customer journey mapping exercise and explore why and how different content can be implemented throughout the life cycle.

View this Report

B2B Content Marketing 2018

As Usage Nears Saturation, Still Lots of Room for Improvement

Organic Social Marketing

Why Some Brands Still Make It a Priority

Account-Based Marketing 2017

An Introduction for B2B Marketers

Forecasts

Performance Metrics

Interviews

New Tools Help Brands Conquer Tricky Augmented Reality Landscape

Ed LaHood, CEO of augmented reality platform Thyng, talks about the state of the AR ecosystem, how it's changing and what that means for marketers.

Ed LaHood

CEO

Thyng

What LegalZoom Learned Over 7 Years of Podcast Advertising

Rion Swartz

Senior Director, Marketing and Brand Management

LegalZoom

Content Shouldn’t Live and Die in Marketing, Says Hootsuite

Amber Naslund

Senior Director, Industry Leadership

Hootsuite

Charts

There are 285 charts about 'Content Marketing'

Consumer BehaviorDigital Shoppers & BuyersContent MarketingAd Spending by MediaDigital Display Ad SpendingDigital Video Ad SpendingNative AdvertisingMobile Ad SpendingB2B MarketingAdvertising AgenciesMarketing Measurement Surveys

UK Digital Display Ad Spending Share, by Format, 2018 (millions of £ and % of total)

UK Smartphone Display Ad Spending Share, by Format, 2018 (millions of £ and % of total)

Which Aspects of Product Content Have Stopped US B2B Buyers From Making a Purchase? (% of respondents, Nov 2018)

How Do Marketers Worldwide Measure the Success of Content Marketing? (% of respondents, Feb 2019)

What Channels Are Marketers Worldwide Primarily Focusing on for Content Marketing in 2019? (% of respondents)

More On: Content Marketing

How Are B2B Marketers Measuring Their Content-Driven Campaigns?

How Are B2B Marketers Measuring Their Content-Driven Campaigns?

May 14, 2019

Most business-to-business (B2B) marketers do some sort of content marketing, but they often do not measure the payoff of their content efforts.

What Social Media Platforms Do Companies Worldwide Use to Distribute Content? (% of respondents, Feb 2019)

What Social Media Platforms Do Companies Worldwide Use to Distribute Content? (% of respondents, Feb 2019)

Apr 10, 2019

How Effective Is Content Marketing for the Brands of Marketers Worldwide? (% of respondents, Feb 2019)

How Effective Is Content Marketing for the Brands of Marketers Worldwide? (% of respondents, Feb 2019)

Apr 10, 2019

Content Types that US Marketing and Sales Professionals Plan to Create More of in 2019 (% of respondents)

Content Types that US Marketing and Sales Professionals Plan to Create More of in 2019 (% of respondents)

Apr 09, 2019

When Do US Marketing and Sales Professionals Plan to Implement Technology into Their Marketing Strategies? (% of respondents, Jan 2019)

When Do US Marketing and Sales Professionals Plan to Implement Technology into Their Marketing Strategies? (% of respondents, Jan 2019)

Apr 09, 2019

How Many Pieces of Content Do US B2B Marketing Professionals Typically Consume* Before Speaking with a Salesperson? (% of respondents, Feb 2019)

How Many Pieces of Content Do US B2B Marketing Professionals Typically Consume* Before Speaking with a Salesperson? (% of respondents, Feb 2019)

Apr 03, 2019

How Have US B2B Marketing Professionals Changed Their Content Consumption Habits Over the Past Year? (% of respondents, Feb 2019)

How Have US B2B Marketing Professionals Changed Their Content Consumption Habits Over the Past Year? (% of respondents, Feb 2019)

Apr 03, 2019

Which Content Formats Do US B2B Marketing Professionals Find Most Valuable for Each Stage of the Buying Process? (% of respondents, Feb 2019)

Which Content Formats Do US B2B Marketing Professionals Find Most Valuable for Each Stage of the Buying Process? (% of respondents, Feb 2019)

Apr 03, 2019

Expected Change in Marketing and Communication Spending According to Digital Retailers in France, by Channel, 2019 (% of respondents)

Expected Change in Marketing and Communication Spending According to Digital Retailers in France, by Channel, 2019 (% of respondents)

Apr 03, 2019

Aspects of Content Marketing Programs that US B2B Marketers Say They Need to Improve Urgently*, Jan 2019 (% of respondents)

Aspects of Content Marketing Programs that US B2B Marketers Say They Need to Improve Urgently*, Jan 2019 (% of respondents)

Mar 21, 2019

What Is US B2B Marketers' Primary Goal When Producing Content? (% of respondents, Jan 2019)

What Is US B2B Marketers' Primary Goal When Producing Content? (% of respondents, Jan 2019)

Mar 21, 2019

Most Important Factor Driving Success of Content Programs According to US B2B Marketers, Jan 2019 (% of respondents)

Most Important Factor Driving Success of Content Programs According to US B2B Marketers, Jan 2019 (% of respondents)

Mar 21, 2019

Which Types of Content Do US B2B Marketers Believe Their Organization Will Produce More* of in the Next 12 Months? (% of respondents, Jan 2019)

Which Types of Content Do US B2B Marketers Believe Their Organization Will Produce More* of in the Next 12 Months? (% of respondents, Jan 2019)

Mar 21, 2019

What Are US B2B Marketers' Leading Content Types for Attracting New Customers vs. Engaging Existing Customers? (% of respondents, Jan 2019)

What Are US B2B Marketers' Leading Content Types for Attracting New Customers vs. Engaging Existing Customers? (% of respondents, Jan 2019)

Mar 21, 2019

Multimedia Content that US B2B Marketers Believe Will Have the Greatest Effect on Their Approach to Marketing in the Next 12 Months, Jan 2019 (% of respondents)

Multimedia Content that US B2B Marketers Believe Will Have the Greatest Effect on Their Approach to Marketing in the Next 12 Months, Jan 2019 (% of respondents)

Mar 21, 2019