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Marketers in Canada Turn to Podcasts for Brand Awareness

Marketers in Canada Turn to Podcasts for Brand Awareness

Aug 14, 2019

In Canada, podcasts are increasingly becoming part of advertisers’ content marketing menu, and many brands are investing in podcasts to deliver branded or sponsored content. And there’s good reason for them to do so: According to the Reuters Institute for the Study of Journalism, about a third (29%) of internet users in Canada listen to podcasts.