This report will guide marketers through a customer journey mapping exercise and explore why and how different content can be implemented throughout the life cycle.View this Report
Ed LaHood, CEO of augmented reality platform Thyng, talks about the state of the AR ecosystem, how it's changing and what that means for marketers.
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How Concerned Are Publishers Worldwide that Brand Safety Issues Will Make Content Monetization More Difficult? (% of respondents, March 2019)
What Do Companies Worldwide Feel Are the Direct Results of Increasing Content Marketing Engagement? (% of respondents, May 2019)
What Types of Content Do Marketers Worldwide Find to Be the Most Trusted Among Target Audiences? (% of respondents, May 2019)
What Are the Most Important Metrics for Measuring Content Marketing Engagement for Companies Worldwide? (% of respondents, May 2019)
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How Are B2B Marketers Measuring Their Content-Driven Campaigns?
May 14, 2019
Most business-to-business (B2B) marketers do some sort of content marketing, but they often do not measure the payoff of their content efforts.