Content Marketing
Reports
Report by Paul Briggs Aug 13, 2019
Canada Content Marketing 2019
An expanding array of formats and distribution channels is making content the catalyst for customer engagement.
View this ReportInterviews
New Tools Help Brands Conquer Tricky Augmented Reality Landscape
Ed LaHood, CEO of augmented reality platform Thyng, talks about the state of the AR ecosystem, how it's changing and what that means for marketers.
Ed LaHood
CEO
Thyng
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What Marketing Tactics Do US B2B Marketing Professionals Use Most? (% of respondents, Sep 2019)
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Do US* B2B Professionals Have Content Exclusively for Lead Nurturing? (% of respondents, Aug 2019)
Objectives vs. Challenges to Generating Higher Quality Leads for Companies Worldwide, Aug 2019 (% of respondents)
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Marketers in Canada Turn to Podcasts for Brand Awareness
Aug 14, 2019
In Canada, podcasts are increasingly becoming part of advertisers’ content marketing menu, and many brands are investing in podcasts to deliver branded or sponsored content. And there’s good reason for them to do so: According to the Reuters Institute for the Study of Journalism, about a third (29%) of internet users in Canada listen to podcasts.
