This report will guide marketers through a customer journey mapping exercise and explore why and how different content can be implemented throughout the life cycle.View this Report
Ed LaHood, CEO of augmented reality platform Thyng, talks about the state of the AR ecosystem, how it's changing and what that means for marketers.
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Which Aspects of Product Content Have Stopped US B2B Buyers From Making a Purchase? (% of respondents, Nov 2018)
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How Are B2B Marketers Measuring Their Content-Driven Campaigns?
May 14, 2019
Most business-to-business (B2B) marketers do some sort of content marketing, but they often do not measure the payoff of their content efforts.