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Female Shoppers Are Getting More Comfortable with Secondhand Fashion

Female Shoppers Are Getting More Comfortable with Secondhand Fashion

Nov 18, 2019

More women are turning to resale sites, including The RealReal and Poshmark, as they continue to compare deals and make more of an effort to spend less.

How Digital Usage Fits into Teens’ Buying Habits

How Digital Usage Fits into Teens’ Buying Habits

Nov 14, 2019

As with video viewing, digital technology has taken a large role in teens’ shopping without altogether replacing older methods. We estimate that 61.8% of 14- to 17-year-olds in the US will be digital buyers next year. Though substantial, that’s lower than the penetration rates of all other age groups younger than 65.