Consumer Attitudes on Marketing
Reports
Demanding a Better Ad Experience
A quarter of US internet users block ads this year, as they demand more relevant, less intrusive messaging to support their media consumption.
View this ReportInterviews
Marketers' Roundtable: What’s Next for Ad Blocking in the UK?
Industry experts weigh in on the magnitude of ad blocking, whether technology can solve the problem and the effects of GDPR.
Chase Buckle
Senior Trend Analyst
GlobalWebIndex (GWI)
Charts
There are 665 charts about 'Consumer Attitudes on Marketing'
Most Recent Charts
Attitudes Toward Digital Video Ads According to Short-Form Video Viewers in China, by Platform, Dec 2018 (% of respondents in each group)
Have Online Scandals from the Past Year Made US Internet Users More Aware of Brands Trying to Target Them? (% of respondents, Feb 2019)
How Much Would US Internet Users Charge a Marketer to Use* Their Personally Identifiable Information? (% of respondents, Nov 2018)
US Internet Users Who Would Share Their Shopping History with Amazon for a Discount, Nov 2018 (% of respondents)
What Motivates US Internet Users to Pay Attention to Smartphone Ads? (% of respondents, Nov 2018)
More On: Consumer Attitudes on Marketing
See AllPhone Dead? Just Head to Your Nearest Retailer
Mar 08, 2019
In-store charging stations offer a solutions for brick and mortars desperate to stay relevant.
Facial Recognition Brings Opportunity ... and Privacy Concerns
Mar 06, 2019
Half of US internet users have concerns about facial recognition, according to data from The Brookings Institution.
What a Difference an 'E' Makes
Mar 04, 2019
What happens when you add the letter 'E' to 5G, as AT&T is planning to do by changing the LTE symbol to 5GE?
Do Marketers Use Gender Stereotypes?
Feb 26, 2019
Worldwide, 76% of female and 88% of male marketers believe they avoid gender stereotypes when creating advertisements, according to “Getting Media Right 2018,” a global survey from Kantar.
Can AI and GDPR Co-Exist?
Feb 20, 2019
Training an artificial intelligence (AI) algorithm requires data—lots of data. But staying GDPR-compliant while acquiring that data can be almost impossible.
When Are US Internet Users Most Receptive to Smartphone Ads? (% of respondents, by generation, Nov 2018)
Jan 18, 2019
Can Marketers Overcome Ad Blocking in the US?
Jan 03, 2019
Consumers are fed up with digital ads. Even though ad blocking has faded out of the headlines, usage rates are still significant as a result of bad advertising experiences across the board. Now the advertising industry has to earn consumers' trust back. We talked to publishers and ad tech execs about how they are looking to improve digital ads and reduce ad blocking use.
Here’s How Brands like KFC Are Combating Ad Blockers
Dec 27, 2018
For KFC, acknowledging the distracting nature of digital ads and making the experience more enjoyable is key. "That may manifest itself in an 8-hour interactive live stream of a room full of kittens playing with a Colonel-shaped cat climber," said Steve Kelly, director of media and digital at the fast-food chain.
