Consumer Attitudes on Marketing
Reports
Demanding a Better Ad Experience
A quarter of US internet users block ads this year, as they demand more relevant, less intrusive messaging to support their media consumption.
View this ReportInterviews
Marketers' Roundtable: What’s Next for Ad Blocking in the UK?
Industry experts weigh in on the magnitude of ad blocking, whether technology can solve the problem and the effects of GDPR.
Chase Buckle
Senior Trend Analyst
GlobalWebIndex (GWI)
Charts
There are 213 charts about 'Consumer Attitudes on Marketing'
Most Recent Charts
What Type of Ads Are US Millennial vs. Total Internet Users Likely to Engage with? (% of respondents, March 2019)
On Which Select Platforms Do Mobile Users Worldwide Prefer to Encounter Ads? (% of respondents, 2018)
Who Do US Internet Users Think Are Most to Blame When Advertisers Use Ad Targeting Tools Inappropriately on Social Media? (% of respondents, April 2019)
Social Media Advertising Practices that US Internet Users Believe the Government Should Regulate, April 2019 (% of respondents)
Best Ways for a Retailer/Brand to Communicate About New Products/Promotions According to US Teens, Spring 2019 (% of respondents)
More On: Consumer Attitudes on Marketing
See AllMarketers Struggle to Deliver Omnichannel Personalization that Consumers Crave
May 11, 2019
While the ability to identify customers across marketing channels has improved, most marketers still struggle to deliver data-driven experiences across all touchpoints.
Offensive Content on Platforms Turns Off Consumers, Tarnishes Ads
May 01, 2019
According to an April 2019 survey of global consumers from mobile video ad network AdColony, three in five respondents said they encounter offensive content on Facebook, and about half that figure noted the same was true of YouTube. Inappropriate content appearing on Google, in mobile games, or on platforms like Instagram and Snapchat was less likely, but still apparent.
Phone Dead? Just Head to Your Nearest Retailer
Mar 08, 2019
In-store charging stations offer a solutions for brick and mortars desperate to stay relevant.
Facial Recognition Brings Opportunity ... and Privacy Concerns
Mar 06, 2019
Half of US internet users have concerns about facial recognition, according to data from The Brookings Institution.
What a Difference an 'E' Makes
Mar 04, 2019
What happens when you add the letter 'E' to 5G, as AT&T is planning to do by changing the LTE symbol to 5GE?
