Consumer Attitudes on Marketing
Reports
Demanding a Better Ad Experience
A quarter of US internet users block ads this year, as they demand more relevant, less intrusive messaging to support their media consumption.
View this ReportInterviews
Marketers' Roundtable: What’s Next for Ad Blocking in the UK?
Industry experts weigh in on the magnitude of ad blocking, whether technology can solve the problem and the effects of GDPR.
Chase Buckle
Senior Trend Analyst
GlobalWebIndex (GWI)
Charts
There are 656 charts about 'Consumer Attitudes on Marketing'
Most Recent Charts
Internet Users Who Have Seen an Ad or Received an Email that Contained Personal Info They Never Shared with that Brand, Nov 2018 (% of respondents)
What Are the Leading Product Categories Smartphone Users in North America Purchase Using a Mobile Device? (% of respondents, Nov 2018)
Attitudes Toward Personalized Advertising According to UK Instagram Users, June 2018 (% of respondents)
Where Have UK Internet Users Seen/Heard an Ad that Influenced Them to Make a Big Purchase? (% of respondents, Oct 2018)
Where Have Internet Users in Canada Seen/Heard an Ad that Influenced Them to Make a Big Purchase? (% of respondents, Oct 2018)
More On: Consumer Attitudes on Marketing
See AllCan Marketers Overcome Ad Blocking in the US?
Jan 03, 2019
Consumers are fed up with digital ads. Even though ad blocking has faded out of the headlines, usage rates are still significant as a result of bad advertising experiences across the board. Now the advertising industry has to earn consumers' trust back. We talked to publishers and ad tech execs about how they are looking to improve digital ads and reduce ad blocking use.
Here’s How Brands like KFC Are Combating Ad Blockers
Dec 27, 2018
For KFC, acknowledging the distracting nature of digital ads and making the experience more enjoyable is key. "That may manifest itself in an 8-hour interactive live stream of a room full of kittens playing with a Colonel-shaped cat climber," said Steve Kelly, director of media and digital at the fast-food chain.
Five Charts: Why Users Are Fed Up with Digital Ads
Oct 16, 2018
Invasive and retargeted ads are turning some people to ad blocking. Surveys indicate that users are increasingly finding digital ads to be too intrusive.
US Ad-Supported Video Viewers' Attitudes/Behaviors Toward Ads, Sep 2018 (% of respondents)
Oct 10, 2018
What Is US Digital Buyers' Preferred Channel for Brand Communications? (% of respondents, June 2018)
Sep 26, 2018
What Motivates US Digital Buyers to Purchase from a Display Ad? (% of respondents, June 2018)
Sep 26, 2018
