Consumer Attitudes on Marketing
Reports
Report by Nicole Perrin Dec 4, 2018
Demanding a Better Ad Experience
A quarter of US internet users block ads this year, as they demand more relevant, less intrusive messaging to support their media consumption.
View this ReportInterviews
Marketers' Roundtable: What’s Next for Ad Blocking in the UK?
Industry experts weigh in on the magnitude of ad blocking, whether technology can solve the problem and the effects of GDPR.
Chase Buckle
Senior Trend Analyst
GlobalWebIndex (GWI)
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Attitudes Toward Digital Advertising According to UK Internet Users, Nov 2018 (% of respondents)
What Do UK Internet Users Find Most Annoying When Online? (% of respondents, Nov 2018)
Attitudes Toward Select Video Ad Formats Among US Mobile App Users, Q2 2019 (% of respondents)
Are US Internet Users More Likely or Less Likely to Consider Purchasing a Product if the Advertisement Features a Same-Sex Couple? (% of respondents, by demographic, May 2019)
What Are UK Internet Users' Attitudes Toward Digital Ads? (% of respondents, by demographic, Nov 2018)
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While the ability to identify customers across marketing channels has improved, most marketers still struggle to deliver data-driven experiences across all touchpoints.