Consumer Attitudes on Marketing
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Consumer Attitudes on Marketing 2019
Consumers are uncomfortable with their advertising experiences, due to a combination of intrusive formats and privacy-invading practices. As a result, about one-quarter of US consumers block digital ads.
View this ReportInterviews
Marketers' Roundtable: What’s Next for Ad Blocking in the UK?
Industry experts weigh in on the magnitude of ad blocking, whether technology can solve the problem and the effects of GDPR.
Chase Buckle
Senior Trend Analyst
GlobalWebIndex (GWI)
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US Hispanic Internet Users' Attitudes About Diversity in Advertising, July 2019 (% of respondents)
US Hispanic Social Media Users' Attitudes Toward Depictions of Beauty in Social Media, July 2019 (% of respondents)
Creepiest Ad Techniques According to Internet Users Worldwide, March 2019 (% of respondents)
Do US Internet Users Think Facebook Targets Ads to Them Based on Their Internet Behavior? (% of respondents, by demographic, Oct 2019)
Do US Internet Users Think Facebook Targets Ads to Them Based on What It Hears Through Their Phone’s Microphone? (% of respondents, by demographic, Oct 2019)
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Which Types of Ads Annoy Consumers Most?
Aug 29, 2019
Consumers’ reasons for blocking ads point sharply in the direction of user experience. It’s clear internet users are unhappy with ad loads overall, but there are also some types of ads they like more—or less. The ones that provoke the most ire are those that get in the way of consumers’ ability to view the content they have sought out.