Connected TVs
We track usage and ad spending for “smart” or “hybrid” TVs connected to the internet, allowing access to other content and apps. This term includes both TVs that have this feature built in and those connected via set-top box or video game console.
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Programmatic Ad Spending, US
YouTube, US
Hulu, US
Roku, US
Upfront Ad Spending, US
Google Chromecast & Home Users, US
Connected TV, US
Apple, US
Connected TV Users & Households
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More On: Connected TVs
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Latin America Ad Spending 2022
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US TV Usage and Ad Spend Snapshot
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