Connected TVs

Reports

Latest Report Video Advertising Ad Spending Media

Report by Ross Benes Dec 5, 2019

Q4 2019 Digital Video Trends

Advertisers are making significant investments in connected TV as the TV landscape becomes more fragmented.

View this Report

Television Update Fall 2019

Advanced TV’s Progress in Addressable, Programmatic and CTV

US Connected TV Advertising 2019

Ready for Primetime

The Global Media Intelligence Report 2019

A Reference Guide to Consumers’ Media Use in 41 Countries

Forecasts

Interviews

How Roku Attracts Advertisers and Gets a Bigger Piece of Their TV Budgets

Scott Rosenberg, senior vice president and general manager of platform at Roku, discusses the company’s ad business and what advertisers want to see before they shift more ad dollars from traditional TV to connected TV.

Scott Rosenberg

Senior Vice President, General Manager, Platform

Roku

What's Holding Back Ad Dollars from Connected TV?

Pooja Midha

President

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How Chobani Executes Audience-First Targeting to Achieve More Than a Single Objective

Eddie Revis

Senior Director, Marketing Communications

Chobani

Charts

There are 172 charts about 'Connected TVs'

Digital VideoTVVideo-on-Demand (VOD)Connected TVsMedia ConsumptionTime Spent with MediaDigital Video Advertising

Where Do Internet Users in Germany Watch TV/Video Content? (% of respondents, Q4 2018 & Q3 2019)

Where Do US Internet Users Watch TV/Video Content? (% of respondents, Q4 2018 & Q3 2019)

Roku User Metrics Worldwide, Q3 2017-Q3 2019

Smart TV* and IPTV** Household Usage Metrics in China, Sep 2019

Household Daily Time Spent on Smart TV vs. IPTV in China, by Delivery Technology, Sep 2019 (minutes)

More On: Connected TVs

See All

Who Controls Connected TV Ad Budgets?

Dec 02, 2019

Connected TV (CTV) ad buyers must consider how CTV purchases factor into their broader digital and TV campaigns. Figuring out how to best plan, buy and measure CTV ads is becoming more consequential as more money flows into this area.

US Advertisers Will Allocate Nearly $7 Billion to Connected TV This Year

Nov 11, 2019

US advertisers will spend almost $7 billion this year on connected TV ads. Connected TV is growing rapidly as advertisers look to target audiences watching long-form, premium digital content on their living room screens.

Household Time Spent Watching Live Broadcast via Smart TV* vs. IPTV** in China, by Channel Type, Sep 2019 (% of total)

Oct 30, 2019

How Do US Internet Users Watch Their Current Favorite TV Show? (% of respondents, 2015-2019)

Oct 29, 2019

Connected TV Devices Used by Digital Video Viewers Worldwide*, Aug 2019 (% of respondents)

Oct 24, 2019

Connected TV Device Ownership Household Penetration in Germany, by Type, July 2019 (millions and % of total TV households)

Oct 24, 2019

Which Devices Are US Internet Users vs. Smart-Home Device Users Interested in Having Connected via Smart-Home Technology? (% of respondents, Sep 2019)

Oct 22, 2019